Demand Gen Marketer to Build Inbound Engine (B2B Security SaaS)

We're an Ohio based Cybersecurity company that just launched a security and compliance platform that competes with Vanta and Drata but is built multi-tenant for MSPs and consultancies who run security for many clients at once. Our self-serve trial went live recently. We have traffic, we have a product, and we have almost no demand engine. That's the job. What you'd own: Building the inbound funnel end to end: content, landing pages, conversion, nurture (we have developers to do the code build on landing pages but would need your direction to build converting pages) Email nurture and lifecycle sequences (we use Brevo and HubSpot) Small paid experiments to find what converts before we scale spend Attribution and reporting, so we can tell which channel actually produces signups rather than guessing Partner co-marketing with our MSP channel partners Two audiences, and they behave differently: MSPs, MSSPs, and vCISO consultancies running security for 10 to 100+ clients. Primary. Considered sale, relationship-led. Companies of 25 to 250 people chasing compliance with nobody whose full-time job is security. Secondary, self-serve. What we're looking for: You've built a demand engine from zero, not just run one that already existed Full-funnel: you can write, build a page, set up a sequence, and read the data Experience in technical or considered B2B (security, devtools, fintech, healthtech, compliance) Comfortable working with very little existing proof. We have no case studies yet. That's part of what you'd help fix. Cybersecurity or GRC experience is a bonus, not a requirement What to know before applying: We're eight people. There is no brand recognition, limited customer logos on the site yet, and no marketing team to inherit. If you need an established machine to optimize, this isn't it. If building the first version from nothing is the part you enjoy, we should talk. Starting as a part-time contract with the option to expand as it works and potential to be a full time position if desired, within 6-9 months. To apply: Look at subrosacyber.com, then tell me in a few sentences what you'd do in the first 30 days and what you'd need from us to make it work.