Digital Marketing & Customer Analytics Manager

The role As Digital Marketing & Customer Analytics Manager, you are the measurement and insight engine behind our digital marketing. You'll query and analyze campaign and customer data, build the dashboards leadership relies on, set the standards for how we tag, test, and measure, and lead a team of analysts who turn numbers into decisions. You'll partner closely with in-house marketing staff and our external agency partners across markets, serving as the go-to expert on digital media measurement and performance. The day-to-day Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns and growth initiatives, translating findings into actionable recommendations. Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing, and digital customer behavior. Lead, coach, and develop a team of analysts, establishing best practices for measurement, digital engagement analysis, and reporting accuracy. Prioritize initiatives and build roadmaps for measurement, tagging, testing, and experimentation to deepen understanding of customer engagement drivers. Design, develop, and maintain dashboards in Power BI (or a comparable BI tool) that turn GA4, Microsoft Clarity, and platform data into real-time insight on campaign performance and cross-channel attribution. Serve as a subject matter expert on digital media measurement across platforms and partner ecosystems. Support the development of standardized methodologies and governance to improve media spend effectiveness across brands and business units. Conduct ad-hoc analyses to answer critical business questions and explain trends or anomalies. What you bring 8+ years in marketing analytics, digital media measurement, or a closely related data role, including experience leading or mentoring analysts. Deep, hands-on expertise with GA4 and Microsoft Clarity — configuring reports and events, reading session/heatmap/recording data, and turning it all into clear, confident findings. (This is the core of the role.) Fluency in tagging and measurement infrastructure: Google Tag Manager, pixels, UTM conventions, and conversion tracking. A gift for translation — you can take a messy data question and return a clear, confident recommendation, and present it to non-technical stakeholders and leadership. Strong prioritization and roadmapping skills, with the organization to keep multiple markets and initiatives moving. Bonus points Background in ticketed events, attractions, entertainment, hospitality, retail, or e-commerce. Experience standardizing measurement and governance across multiple brands or business units. Familiarity with paid media platforms (Google Ads, Meta, TikTok) and working alongside external agencies. Experience with ticketing/event platforms and their reporting.