Digital Marketing Manager for B2B SaaS

Digital Strategy: Develop and Implement digital marketing strategies aligned with business goals. Email Marketing: Coordinate the design and implementation of email marketing campaigns, including list segmentation, A/B testing, and performance analysis. Content Management: Create, curate, and manager digital content across all platforms, ensuring it is engaging, relevant, and on-brand. Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and conversions across various social media channels. Digital Advertising: Support the planning, execution, and optimization of online advertising campaigns, including PPC, display ads, and social media advertising. Analytics and Reporting: Utilize digital analytics tools (e.g., Google Analytics) to track and report on key performance indicators (KPIs), providing insights and recommendations for improvement. AI Integration: Leverage AI tools and technologies to enhance digital marketing efforts, such as personalized content recommendations, chatbots, and predictive analytics. Collaborations and Partnerships: Assist in working with influencers, bloggers, and partners to enhance the digital reach and credibility of the brand.