Digital Marketing & SEO Specialist – Canadian Non-Profit & Donor Acquisition

We are a Canadian-registered non profit looking for a freelance Digital Marketing Specialist to help us amplify our message, improve our organic visibility, and drive donor acquisition. We need someone who understands the unique nuances of marketing for mission-driven organizations in Canada and knows how to turn web traffic into active supporters. Key Responsibilities: - SEO & Content: Optimize our website to improve organic search visibility and draft compelling, emotionally resonant impact stories that connect with potential donors. - Donor Acquisition: Execute data-driven digital campaigns specifically designed to acquire new donors and retain existing ones. - Google Ad Grant Management: Maintain and optimize our $10k/month ad spend while ensuring strict compliance (5% CTR rule) Requirements: Proven experience in SEO, copywriting, and donor acquisition strategies for Canadian non-profits. Deep knowledge of Google Ad Grants (certification preferred). Familiarity with the Canadian fundraising landscape and CASL compliance. Strong communication and storytelling skills. Please include the word "IMPACT" at the very top of your application so we know you read the full description.