Digital Marketing Specialist — Beauty & Grooming App Launch (Jamaica / Caribbean)

We're launching Stylinz, a mobile marketplace that connects clients with barbers, hairdressers, nail technicians, locticians, makeup artists, massage therapists, and more across Jamaica and the Caribbean, built from the ground up for our market. The app is in final pre-launch stage. We need a skilled digital marketer to help us build early traction, sign up our first wave of service providers, and create buzz ahead of our official launch on the Google Play Store. --- What You'll Be Doing • Develop and execute a pre-launch marketing strategy targeting Jamaica and the wider Caribbean • Run Meta (Instagram/Facebook) ad campaigns for two separate audiences: service providers ("Get more clients") and end clients ("Book the best near you") • Create or coordinate ad creatives like short reels, static posts, and stories showcasing the app booking flow and provider benefits • Manage our Instagram presence and grow our following organically • Drive sign-ups to our landing page (stylinz.com) • Track cost-per-signup and report on campaign performance weekly • Identify and engage beauty/grooming influencers in Jamaica for partnership opportunities --- Requirements • Proven experience running Meta Ads Manager campaigns • Strong understanding of the Caribbean (especially Jamaican) social media landscape • Experience marketing mobile apps or B2C/B2B2C marketplace platforms is a big plus • Ability to write compelling, culturally relevant copy in English • Comfortable working independently and reporting results clearly • Portfolio or case studies from past campaigns required --- About Stylinz • Platform: iOS + Android (React Native) • Target market: Jamaica first, expanding across the Caribbean • Service providers: barbers, hairdressers, locticians, nail techs, makeup artists, massage therapists, estheticians, waxers, brow & lash techs • Brand tagline: Style · Groom · Care • Provider plans: Free Basic tier up to $15/mo Platinum, we are offering a 90-day free trial for all new providers • Unique features: real-time booking, in-app messaging, provider analytics, Rising badge system, referral rewards --- Budget & Timeline This is a part-time contract role. We're more open to milestone-based approaches. Please include in your proposal: • Your recommended approach for a Caribbean app launch • Examples of similar campaigns you've run • A Loom video intro We're moving kinda fast and looking to start within the upcoming week.