Digital Marketing Specialist (Facebook Ads & SEO)

We are looking for an experienced online marketing professional to help grow our company through strategic digital marketing. This position is ideal for someone who understands how to generate high-quality leads, optimize websites for search engines, and continuously improve marketing performance through data-driven decision making. Responsibilities * Create, manage, and optimize Facebook and Instagram advertising campaigns. * Develop lead generation strategies focused on increasing qualified inquiries. * Perform keyword research and implement on-page and local SEO best practices. * Optimize website content, service pages, metadata, internal linking, and overall search performance. * Improve Google Business Profile visibility and local search rankings. * Monitor campaign performance and provide regular reports with actionable recommendations. * Conduct A/B testing on ad creatives, audiences, landing pages, and offers. * Stay current with Meta advertising and SEO best practices. Requirements * Proven experience managing successful Facebook and Instagram advertising campaigns. * Strong understanding of SEO, including technical SEO, on-page optimization, local SEO, and keyword research. * Experience using Meta Ads Manager, Google Analytics, Google Search Console, and other marketing tools. * Ability to analyze data and make strategic recommendations based on performance. * Excellent communication skills and attention to detail. * Portfolio or case studies demonstrating measurable results are preferred. What We're Looking For We're not looking for someone who simply launches ads or makes basic website edits. We're looking for an online marketing professional who understands how to consistently generate qualified leads, improve search visibility, and grow a business through effective digital marketing strategies. If you're passionate about delivering measurable results and can demonstrate a track record of success, we'd love to hear from you. Please include examples of businesses you've helped grow, your experience with Facebook advertising and SEO, and any relevant case studies or performance metrics with your application.