Digital Marketing Specialist for International Lead Generation (Google Ads, Meta Ads, SEO & YouTube)

## Project Overview We are looking for an experienced Digital Marketing Specialist to help generate high-quality B2B leads for a creative service business targeting clients in the **USA, UK, Canada, Europe, and Australia**. The ideal candidate should have a proven track record in performance marketing, SEO, and B2B lead generation, with experience working with agencies or service-based businesses. This is initially a 3 month paid engagement with the opportunity for a long-term monthly contract based on performance. --- ## Responsibilities * Develop and execute a digital marketing strategy focused on qualified lead generation. * Plan, launch, and optimize Google Ads and Meta Ads campaigns. * Conduct keyword research and implement SEO strategies. * Optimize and grow the company's YouTube channel (SEO, titles, descriptions, keyword strategy, and content recommendations). * Create and optimize landing pages for higher conversion rates. * Set up and manage conversion tracking (Google Analytics, Tag Manager, Meta Pixel, etc.). * Monitor campaign performance and continuously optimize for ROI. * Provide weekly performance reports with actionable insights. * Work closely with our team to improve marketing performance. --- ## Required Skills * Google Ads * Meta Ads (Facebook & Instagram) * SEO * YouTube SEO * B2B Lead Generation * Landing Page Optimization * Google Analytics * Google Tag Manager * Conversion Tracking * Email Marketing (Preferred) * CRM Experience (HubSpot, GoHighLevel, or similar) --- ## Preferred Experience * Experience marketing agencies, creative businesses, video production companies, SaaS companies, or other B2B service businesses. * Experience targeting international markets (especially the USA and UK). * Ability to demonstrate measurable improvements in lead generation and campaign performance. --- ## To Apply, Please Include 1. Your portfolio. 2. At least **three detailed case studies** with measurable results. 3. Screenshots of campaign performance from Google Ads and/or Meta Ads Manager (sensitive information may be blurred). 4. Examples of websites or YouTube channels you've optimized. 5. Your proposed strategy for generating qualified B2B leads in international markets. 6. Your expected KPIs for the first 30, 60, and 90 days. 7. Your hourly or monthly rate. --- ## Screening Questions 1. Describe a similar project you have completed. 2. What was the average Cost Per Lead (CPL) you achieved? 3. Which advertising platforms would you prioritize for this project, and why? 4. How would you allocate a monthly advertising budget of approximately **USD 2,000–4,000**? 5. What would your first 30-day action plan look like? 6. Which analytics and reporting tools do you use? 7. Have you worked with businesses targeting clients in the USA or UK? Please provide examples. --- ## Important * Applications without a portfolio or case studies will not be considered. * Please begin your proposal with the word **"Growth"** to confirm you have read the entire job description. * We value transparent communication, data-driven decision-making, and long-term partnerships. We look forward to reviewing your application.