Digital Marketing Specialist for career counseling/educational startup

Project Goal: I am the founder of TheLadderz, a career counseling and mentoring platform. I need a marketing expert to help us reach students and parents looking for reliable career guidance. ​Requirements: ​Proven experience in marketing for coaching, education, or counseling services. ​Ability to create a lead-generation strategy that builds trust (not just generic social media management). ​Knowledge of Meta Ads (Facebook/Instagram) targeting for educational audiences. ​Strong focus on ROI and measurable lead growth. ​Deliverables: ​Initial strategy audit for our counseling services. ​Development of a 1-month lead generation campaign. ​Creative support for our branding and messaging. ​Please share 2-3 case studies of similar work you have done in the education or counseling sector.