Direct Response Funnel & Meta Ads Strategist for Real Estate Education Product

Direct Response Funnel & Meta Ads Strategist for Real Estate Education Product Overview I'm looking for a highly experienced Direct Response Funnel & Meta Ads Strategist to help optimize and scale a digital real estate education product. This is NOT a role for a generic Facebook ads manager, media buyer, web designer, or VA. I'm looking for someone who understands the entire customer acquisition journey: Traffic → Sales Page → Checkout → Purchase Your job is to identify the biggest bottlenecks in the funnel and create a clear plan to improve conversions and profitability. About the Product The product teaches landlords and real estate investors how to increase cash flow through rent-by-the-room and co-living strategies. Our target audience includes: * Landlords * Rental property owners * Real estate investors * Buy-and-hold investors * People looking to increase cash flow from existing rental properties Traffic currently comes primarily from Facebook and Instagram ads. What I Need 1. Funnel Audit Review the entire customer journey and identify where conversions are being lost. I want to know: * Is the offer strong enough? * Is the messaging resonating? * Is the sales page converting? * Is the traffic qualified? * What are the biggest bottlenecks? * What should be tested first? 2. Sales Page Optimization Review and provide recommendations for: * Headline improvements * Offer positioning * Sales messaging * Objection handling * Call-to-action placement * Page structure * Trust-building elements * Social proof strategy * Mobile optimization * Conversion improvements 3. Meta Ads Strategy Create a strategy for: * Cold traffic campaigns * Retargeting campaigns * Lookalike audiences * Creative testing * Scaling winners * Budget allocation * Audience expansion 4. Creative Strategy Recommend: * New ad angles * Hooks * Image concepts * Video concepts * UGC concepts * Creative testing roadmap 5. Growth Roadmap Provide a prioritized action plan showing: * Quick wins * Biggest opportunities * Highest ROI tests * Recommended implementation order Ideal Candidate You have experience with: * Direct response marketing * Funnel optimization * Conversion rate optimization (CRO) * Meta/Facebook ads * Online education products * Course or digital product funnels Strong Preference For Experience working with: * Real estate investors * Landlords * Real estate education companies * Investing-related products * Low-ticket digital products ($27-$197) Deliverables At minimum, I would like: * Funnel audit * Sales page audit * Meta ads strategy * Creative strategy * Prioritized testing roadmap * Loom walkthrough explaining findings and recommendations To Apply Please provide: 1. Examples of funnels you have optimized. 2. Results achieved (conversion rate improvements, ROAS improvements, CPA reductions, etc.). 3. Any experience in real estate, investing, or education products. 4. A brief explanation of how you would approach identifying the biggest bottleneck in a funnel. Budget Open to fixed-price proposals based on experience and scope. Potential for ongoing consulting if it's a strong fit and the recommendations produce results.