Direct-Response Funnel & Ad Specialist: Figma to Systeme.io Migration & Validation Sprint

Job Description: We need a funnel specialist who can take our locked Figma designs, migrate them cleanly into Systeme.io, and run a disciplined validation sprint — not someone who just builds pages, but someone who thinks strategically about positioning and conversion from day one. This is a premium digital product and community in the faith/wellness space (Beautiful Mess Adventure). We are looking for a growth partner to handle our Phase 1 launch infrastructure. You will audit our positioning, run a sharp competitive analysis, migrate our designs cleanly into Systeme.io, and launch a scientifically structured, low-budget validation sprint. Project Duration: Expected 4–6 weeks from kickoff to post-sprint review. Validation Ad Budget: This is a disciplined, lean validation sprint utilizing low-budget testing traffic (e.g., $5 to $20/day per hook) to isolate variables and gather clean data. We are not running a massive $20k scale campaign in Phase 1. Scope of Work / Service Deliverables: 1. Strategy, Market Audit & Positioning Market & Competitor Audit: Review our offer, analyze core competitors in the faith/wellness space, and identify positioning gaps. Testing Framework: Collaborate on a rock-solid validation strategy, mapping out the audience identification and the core emotional entry points for our launch. 2. Platform Implementation & Tech Migration Figma to Systeme.io Migration: Replicate our exact Figma designs, layouts, and copy cleanly inside Systeme.io. Platform Configuration: Complete backend setup of Systeme.io (domain mapping, email authentication, and product/community delivery gates). 3. Tracking, Analytics & Ad Launch Prep Tracking Infrastructure: Flawlessly set up and verify all tracking pixels (Meta, Google, etc.), custom conversions, and data collection validation. Ad Account Setup & Launch Prep: Configure the ad manager accounts, asset connections, and build out the testing framework inside the ad platform. 4. Validation Sprint & Hook Matrix Setup 10-Hook Testing Matrix: Develop and configure the backend to cleanly test 10 distinct messaging hooks and audience angles based on our market research. Launch Execution: Manage the initial low-budget validation traffic sprint to gather clean, uncorrupted data on which hook converts best. 5. Data Analysis & Strategic Roadmap Strategic Review: Interpret the post-sprint test data, identifying the winning hooks and conversion metrics. 30-90 Day Roadmap: Provide clear findings and a recommended next-step roadmap based on the hard data. 6. Communication & Support Regular progress updates throughout the sprint via Slack/messaging and a weekly alignment sync to review milestones. Budget & Terms: Fixed Price: $2,500 (Note: Traffic/ad spend is budgeted entirely separately; this fee is strictly for strategic analysis, setup, migration, and optimization labor). Milestones: Payments will be escrowed and released based on clear, verified technical and strategic milestones (e.g., Milestone 1: Market Audit & Positioning Strategy; Milestone 2: Migration & Platform Config; Milestone 3: Tracking & Ad Prep; Milestone 4: Post-Sprint Review & Roadmap). Requirements: Proven experience building and launching funnels specifically inside Systeme.io. Strong analytical skills with a background in direct-response market research and offer positioning. Deep understanding of direct-response tracking infrastructure and pixel verification. Ability to execute clean tech migrations from Figma without losing design integrity. To Apply: Please reply with: Two examples of live funnels you have personally built inside Systeme.io, including a brief note on the results (opt-in rate, conversion rate, or any performance metric) A brief sentence on how you approach analyzing a client's competitors before building a funnel. Start your proposal with the word "ADVENTURE" so I know you read the full scope.