Direct-Response Meta Ad Scriptwriter / Creative Strategist — Health & Wellness

We are a creative agency working with health and wellness brands. Our clients range from $300,000 to $1.5 million per month spend on Meta ads. Some of the wider accounts we work around spend far more. We are looking for a strong direct-response copywriter who can own the concept, angle, hooks and finished script for Meta video ads. This is mainly a writing role. You will not be responsible for media buying, detailed performance analysis, video editing, creator management or client reporting. You will, however, need to understand what makes a Meta ad work. Main workload You will write: 20 scripts per week Most scripts will be between 30 and 180 seconds. Video scripts are the main priority. Common formats include: UGC yappers UGC B-roll voiceovers Animated ads Claymation-style ads Documentary or interview-style ads Expert-style videos Founder-style ads Story-led native ads Product demonstrations We may also need longer-form native ads from time to time. What each script must include 1. A short concept description Give us a simple one-to-three-sentence description of the idea, talent, format and setting. For example: 56-year-old white woman filming a casual UGC yapper in her kitchen. American accent. She explains why the supplements in her cupboard were each only solving one part of the problem. We do not need a full storyboard or detailed shot list. 2. Three different hooks Each script must include three distinct opening hooks aimed at different pains, desires, beliefs or awareness levels. For example: Problem hook Desire or outcome hook Curiosity, proof or mechanism hook The hooks should be different strategic angles. They should not be the same sentence with a few words changed. 3. The complete script The script should be written in plain text in a Google Doc. It must sound natural when spoken and be ready to send to a creator, animator or video editor without us having to rewrite it. Research Research is part of the copywriting role. You will be expected to understand: The product The target customer Customer language Reviews and common objections Competitor messaging Relevant problems and desires Ingredients and mechanisms Previous winning ads Brand voice Approved health claims and compliance notes We will provide existing briefs, product information, research, past ads and approved claims where available. You will still need to think independently and bring us new concepts and angles. Weekly workflow We work one week ahead of video production. You will deliver scripts in rolling batches from Monday to Friday. The expected pace is around: Four completed scripts per working day You can deliver more earlier in the week, but we do not want all 20 scripts dropped at the last minute on Friday. All 20 scripts must be delivered by Friday afternoon UK time. This gives us time to: Review and organise the scripts Send them to clients between Friday and Monday Handle any small client changes Send approved scripts into production on Tuesday Reasonable revisions based on our feedback or client feedback are part of the role. A full rewrite caused by a completely new brief or direction may count as a new deliverable. What we are looking for You should have real experience writing direct-response paid social ads. You must be able to: Develop your own concepts and angles Write strong hooks Write natural spoken copy Write for UGC, animation, voiceover and native formats Understand customer awareness Research health and wellness products Write for American and UK audiences Follow a brief without needing constant direction Work within approved health claims Deliver 20 strong scripts every week Keep your Google Docs clearly named and organised Take feedback and make changes quickly Maintain quality across a high volume of work Experience with supplements, women’s health, menopause, fitness, skincare or other health and wellness markets is strongly preferred. We are not looking for a general blog writer or organic social media writer. This role is also not suited to someone who only wants to provide high-level strategy. The main job is producing the actual scripts. Compensation The budget is: $3,000 to $4,000 per month Your starting rate will depend on: Relevant experience The quality of your previous scripts Past results you can show Whether your ads have earned meaningful spend or scaled Experience with health and wellness brands The quality of your paid trial How independently you can work This is a fixed monthly role. We are not offering revenue-share or percentage deals at present. There is room for more client work and higher pay once we know you can produce strong, usable scripts that need no rewriting. How to apply Start your proposal with the word NATIVE so we know you read the full post. Please include the following: 1. Your best three scripts Send direct links to relevant Meta video ad scripts or paid social scripts. Do not send only a general portfolio homepage. 2. Finished ads Where possible, include the final videos that were produced from your scripts. 3. Past results For each example, briefly tell us: What you personally created Whether you developed the concept, hooks and script Whether the ad earned meaningful spend Whether it scaled, ran for a long period or became a winning ad Any results you are allowed to share Redacted proof is fine. We understand that writers do not always have access to the full ad account data. 4. Your thinking Choose one of your examples and explain: Who the target customer was What the main angle was Why you chose the opening hook Why you believe the ad worked 5. Your availability Confirm that you can reliably deliver 20 completed scripts per week using the Monday-to-Friday delivery schedule above. Also confirm your current workload and whether this would be your main role or one of several active clients. 6. Your experience Tell us about any work you have done for health, wellness, supplement, skincare or fitness brands. 7. Your rate State where you would place yourself within the $3,000 to $4,000 monthly range, and explain why. Shortlisted candidates will complete a paid trial using a real client brief. Generic proposals, AI-generated cover letters and portfolios made up only of blogs, emails or organic social posts will be declined.