Director of Digital Marketing for Video Production Company

StoryVid is looking for a strategic Marketing Director to help build and optimize our entire customer acquisition engine. This is not a social media manager role. This is not a content creator role. We are looking for someone who understands how all the pieces connect: Google Ads, LinkedIn Ads, landing pages, retargeting, CRM automation, attribution, conversion tracking, lead nurturing, and the customer journey from first click to signed contract. Our goal is simple: create a predictable pipeline of qualified opportunities for a growing video production and creative agency. About StoryVid: StoryVid is a Kentucky-based video production and creative agency that helps businesses tell better stories and achieve measurable business outcomes through strategic content, video production, photography, and marketing support. We’ve worked with retailers, healthcare organizations, manufacturers, nonprofits, educational institutions, and professional service firms. We are currently refining our service offerings, pricing structure, and marketing systems to support long-term growth. What We Need Help With: We are building a full-funnel marketing system and need someone who can help architect, implement, and optimize: * Google Search campaigns * Google Display and retargeting campaigns * LinkedIn advertising * Audience development * Funnel architecture * Landing page strategy * Conversion optimization * Lead nurturing * CRM automation * Attribution tracking * Reporting dashboards * Customer journey mapping We care less about platform certifications and more about your ability to connect all of these pieces into a system that generates revenue. Responsibilities: * Develop and execute a full-funnel marketing strategy * Manage Google Ads campaigns * Manage LinkedIn Ads campaigns * Build and optimize retargeting audiences * Improve landing page conversion rates * Analyze user behavior and funnel performance * Develop reporting and KPI dashboards * Identify bottlenecks in the customer journey * Recommend creative testing opportunities * Collaborate with StoryVid leadership * Provide strategic recommendations based on performance data * Connect marketing activity directly to revenue outcomes What Success Looks Like (Within 30 Days): * Clear customer acquisition strategy established * Conversion tracking properly configured * Google Ads campaigns launched and optimized * Retargeting campaigns launched * LinkedIn campaigns structured correctly * Funnel reporting established * Qualified leads increasing month-over-month * Cost per lead improving over time * Clear visibility into marketing ROI Ideal Candidate: * 5+ years of digital marketing experience * Strong Google Ads experience * Strong LinkedIn Ads experience * Experience with B2B lead generation * Experience with service-based businesses * Experience building multi-touch customer journeys * Comfortable analyzing data and making decisions * Understands attribution and conversion tracking * Strategic thinker who can connect marketing activities to revenue outcomes Nice to Have: * Agency experience * HighLevel experience * HubSpot experience * Meta Ads experience * Google Tag Manager experience * GA4 experience * CRM automation experience * Experience managing client marketing accounts Future Opportunity: While the initial focus will be building and optimizing StoryVid’s own marketing and customer acquisition systems, there may be opportunities to support select StoryVid clients as well. Many of our clients require assistance with advertising strategy, campaign setup, audience targeting, funnel development, conversion tracking, lead generation, CRM automation, and ongoing marketing optimization. For the right candidate, this role could expand into additional consulting, campaign management, or fractional marketing leadership opportunities for StoryVid clients. We are particularly interested in candidates who can bridge the gap between creative content and measurable business outcomes.