Drive Affordable Traffic To my Auto Insurance Landing Page

# Performance Marketing / Traffic Growth Specialist — Florida Auto Insurance Leads ## About the Role We are looking for a serious performance marketer who knows how to drive **large-scale Florida traffic** to **TheQuoteJet.com** and convert that traffic into qualified auto insurance leads at the **lowest possible CPL**. This is not a brand marketing role. This is not a “run some ads and send reports” role. We need someone who understands direct-response traffic, lead generation, testing, optimization, conversion tracking, and how to produce measurable results fast. The goal is simple: **Drive high-volume Florida auto insurance traffic that converts into leads at a profitable CPL.** ## What We Are Not Looking For We are **not** looking for a traditional agency agreement with large monthly management fees. Do not apply if your model is: * High monthly retainer before results * Slow onboarding * Generic ad strategy * Fancy reports with no lead volume * “Brand awareness” campaigns * Outsourced account managers who do not personally run traffic * Long-term contracts with no performance accountability We want a hands-on operator who can actually drive traffic, test angles, manage campaigns, and produce leads. ## What You’ll Be Responsible For You will be responsible for building and managing traffic campaigns that send Florida consumers to **TheQuoteJet.com**. Responsibilities include: * Driving qualified Florida traffic to TheQuoteJet.com * Building, testing, and optimizing paid traffic campaigns * Lowering CPL through creative testing, audience testing, landing page feedback, and funnel optimization * Identifying high-converting traffic sources for Florida auto insurance leads * Managing campaigns across platforms such as Meta, Google, TikTok, YouTube, native ads, display, search, or other traffic sources * Testing hooks, ad copy, creatives, offers, and landing page angles * Tracking leads, CPL, conversion rate, lead quality, and cost per qualified opportunity * Scaling campaigns that work and cutting campaigns that do not * Providing clear daily/weekly reporting on spend, leads, CPL, conversion rate, and recommended next moves * Helping identify bottlenecks in the funnel that hurt conversion * Working with our team to improve landing page performance and lead quality ## Ideal Candidate The ideal candidate is someone who has already generated leads at scale in competitive markets. You should understand: * Direct-response marketing * Paid traffic buying * Lead generation funnels * Florida consumer targeting * Insurance, finance, home services, legal, mortgage, solar, or other competitive lead-gen verticals * CPL optimization * Conversion tracking * Pixel/event setup * A/B testing * Creative testing * Landing page optimization * Compliance-sensitive advertising Experience in insurance lead generation is a major plus, but not required if you have proven experience driving profitable consumer leads in a competitive category. ## Key Performance Metrics You will be judged by actual performance, including: * Cost per lead * Lead volume * Lead quality * Florida-only traffic accuracy * Landing page conversion rate * Cost per qualified lead * Campaign scalability * Speed of testing and optimization * Ability to reduce wasted spend * Ability to find new profitable traffic channels ## Requirements You must be able to show real examples of campaigns you have run, including: * Traffic source used * Monthly ad spend managed * Lead volume generated * CPL achieved * Vertical or industry * What you did to improve performance * How you tracked and optimized results You do not need to reveal private client data, but you must be able to prove that you have actually produced lead-generation results. ## Compensation Structure We are open to the right structure, but we are **not interested in a standard agency retainer model**. Preferred structures include: * Performance-based compensation * Pay per qualified lead * Small base plus performance bonus * Contract role with clear CPL targets * Trial campaign with defined budget, lead goal, and CPL target The better you perform, the more opportunity there is to scale. ## Who Should Apply Apply if you are a hands-on marketer who can say: “I know how to buy traffic, test fast, optimize CPL, and scale what works.” You should be comfortable being held accountable to real numbers. We are looking for someone aggressive, analytical, creative, and highly performance-driven. ## Who Should Not Apply Do not apply if: * You mainly do branding * You only manage campaigns through junior media buyers * You require a large monthly retainer before proving performance * You cannot show prior lead-generation results * You do not understand CPL * You are slow to test * You are not comfortable being judged by numbers * You need months to produce traction ## To Apply Please send: 1. A brief summary of your lead-generation experience 2. The traffic sources you are strongest with 3. Examples of CPLs you have achieved in past campaigns 4. The largest monthly ad spend you have personally managed 5. The verticals you have generated leads for 6. How you would approach driving Florida traffic to TheQuoteJet.com 7. Your preferred compensation structure 8. Whether you are an individual operator, freelancer, or agency Applications without specific lead-generation results will not be considered.