Ecom Coaching Program TikTok Shop Expert

About the job About Ecom MBA Ecom MBA is the Million Dollar Product System, a high-ticket education and coaching program that helps founders build one product into a sellable seven and eight figure brand using TikTok Shop, Amazon, and AI. The company was founded by Adam Willis, who has personally exited four ecommerce brands, generated over thirty four million dollars in personal sales, and co-founded and sold one of the largest Amazon agencies in the world, a three hundred and forty person operation that managed over one hundred million in annual client revenue. Our methodology is built on three forces working together. AI is the foundation for product research, branding, and content. TikTok Shop affiliates are the engine that creates demand and viral momentum. The Amazon Halo Effect is what compounds that demand into long-term organic sales. The TikTok Shop side of the system is where the demand is created and where viral inflection points happen, and that is the part of the program you would be responsible for. The mission and where we are headed Our goal is to help one thousand founders launch real seven figure ecommerce brands over the next several years. The next twelve months are focused on scaling the program from our first launches into a much larger student base, and TikTok Shop expertise is at the heart of every student journey. To deliver on that, we need a coach who is genuinely living inside TikTok Shop day to day. Someone who has actually driven GMV, recruited and managed real affiliates, navigated the platform's rules and quirks, and understands what GMV Max rewards in practice rather than in theory. About the role As TikTok Shop Coach, you will be the technical lead for the TikTok Shop side of our program. You will run group coaching calls focused specifically on TikTok Shop, audit student shops and give them clear and direct next steps, and serve as the go-to expert when students need to solve a real platform problem. This is a hands-on coaching role rather than a course-recording role. You will be in front of students consistently, reviewing their work, helping them troubleshoot, and translating platform changes into actionable updates for the program. What you will be responsible for • Running weekly group coaching calls focused on TikTok Shop strategy, execution, and troubleshooting • Auditing student shops, listings, content, and affiliate setups, and giving them clear and specific next steps to improve performance • Reviewing student scripts, hooks, and content concepts before they are filmed and posted • Coaching students through affiliate outreach at scale, from initial messaging through to sample fulfillment, posting cadence, and ongoing relationship management • Teaching students how to set up, launch, and optimize GMV Max campaigns for their products • Helping students build out a balanced mix of real human affiliates and AI-generated affiliate accounts using tools like HeyGen, ElevenLabs, and Kling • Identifying patterns across the student base, surfacing what is working, and helping turn those insights into program-wide playbooks • Staying current on TikTok Shop platform changes, new features, and policy shifts, and translating them into clear guidance for students • Working closely with the Customer Success Manager when students need additional technical support beyond the scheduled coaching calls What we are looking for • Direct, hands-on experience driving meaningful GMV on TikTok Shop, whether through your own brand, a brand you ran for someone else, or as a high-performing affiliate • Deep working knowledge of the TikTok Shop Seller Center, including listings, affiliate setup, sample management, and GMV Max campaigns • Practical experience recruiting, onboarding, and managing TikTok Shop affiliates at volume • A clear understanding of TikTok Shop content policies, what gets videos approved or removed, and what causes accounts to be flagged or banned • The ability to coach adults effectively over Zoom, in writing, and inside a community setting • Excellent written and spoken English • Availability during US business hours, Monday through Friday Things that would give you an edge • Experience taking a single TikTok Shop past one hundred thousand dollars or more in GMV • Familiarity with AI affiliate workflows using HeyGen, ElevenLabs, Kling, and similar tools • A working understanding of Amazon, especially how TikTok-driven traffic compounds into organic Amazon rankings through the halo effect • Previous coaching, teaching, or mentoring experience with other sellers or operators Why this role matters You will be working directly with Adam, not through a layer of management. That means you will be part of the conversations that shape how the TikTok Shop side of our methodology evolves, and you will have a meaningful voice in how we coach the next generation of students through it. Every student who launches a winning product and reaches seven figures is a result you will have helped engineer. The TikTok Shop playbooks you build inside this role will be used by every student who joins the program from this point forward. The person who steps into this role and executes well will grow with the company as we move from our first launches toward our goal of one thousand founders. Terms and structure • Part-time trial role to begin, approximately fifteen to twenty hours per week • Expanding to a full-time role as the program scales and student volume grows • Fully remote, working US time zones • Compensation based on experience, with performance bonuses tied to student GMV and successful launches How to apply Please send a short video message rather than a traditional cover letter. In your application, we would like you to address three things directly. First, tell us the highest GMV you have personally driven or managed on TikTok Shop, with screenshots or supporting context welcomed. Second, share one specific thing you would change today about how most new sellers are running their TikTok Shops. Third, explain why you are interested in this role specifically and why now is the right time for you. Please lead with your answers rather than burying them. Direct, operator-level speaking and writing is one of the things we will be evaluating.