Email Funnel & Digital Product Strategist (Beehiiv)
Worldwide
I'm looking for someone with deep expertise in email strategy, newsletter growth, audience segmentation, and digital product marketing. This is not a newsletter management or virtual assistant role. I'm looking for someone who understands how to turn subscribers into loyal readers, customers, and advocates through thoughtful email sequences, segmentation, and lifecycle strategy. My newsletter serves early- and growth-stage B2B SaaS founders, with a focus on finance, pricing, AI, and building scalable companies. It has grown into the four-figure subscriber range, and I'm now looking to build a much stronger subscriber journey before investing further in growth. Initial Scope The first project is to audit my current setup and redesign the subscriber experience from the ground up. This includes: Auditing my existing Beehiiv account and identifying opportunities for improvement. Rebuilding my welcome experience from scratch. Creating a high-converting onboarding sequence (3-5 emails) that introduces new subscribers to my best content. Designing subscriber segmentation based on interests, founder stage, and engagement. Creating an onboarding survey and integrating it naturally into the subscriber journey. Testing the complete experience and optimizing where needed. Recommending improvements to increase engagement, retention, and reader activation. I don't just want someone who knows how to build automations. I want someone who understands why each email exists, what action it should drive, and how the entire journey fits together. Ongoing Work Over the next month I'll be launching multiple free lead magnets and paid digital products. I'm looking for someone who can help build the complete email ecosystem around them, including: Lead magnet funnels. Delivery and nurture sequences. Product launch campaigns. Evergreen sales sequences. Audience segmentation based on behavior and interests. Cross-promotion between newsletter content and products. Testing subject lines, CTAs, offers, and conversion paths. Identifying opportunities to improve engagement and revenue over time. I'm looking for someone who thinks like a growth strategist, not simply an email executor. If the first project goes well, this can become a long-term engagement. You're probably a great fit if you have Extensive hands-on experience with Beehiiv. Built newsletters that generate meaningful engagement and business results. Designed welcome sequences that consistently activate new subscribers. Experience marketing both free and paid digital products. Strong understanding of email psychology, conversion, and lifecycle marketing. Experience working with founder, startup, B2B SaaS, AI, or finance audiences. The ability to challenge ideas and recommend better approaches instead of simply executing instructions. To apply Please answer the following: Share 3-5 Beehiiv newsletters you've personally worked on (links required). What is the best welcome sequence you've built, and why did it work? Tell me about a lead magnet or digital product funnel you've designed that produced strong results. What's one mistake you see most newsletters make with their onboarding experience? Applications without real examples of work won't be considered.
- More than 30 hrs/weekHourly
- 6+ monthsDuration
- ExpertExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:15 to 20
- Last viewed by client:5 days ago
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesNew York3:12 PM
- $105K total spent46 hires, 12 active
- 2,445 hours
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by