AI Enabled Paid Media Buyer

AI-Enabled Paid Media Buyer We are looking for an experienced Paid Media Buyer to manage and optimise lead-generation campaigns across Australian trade, construction and service businesses. This is a human-led, AI-enabled role. You must use AI for continuous campaign monitoring, performance analysis, creative feedback, reporting and identifying what is beginning to work or decline. AI should improve speed and decision-making, but all important decisions must be checked and handled by an experienced human. Reporting Structure Founder ↓ Head of Performance Marketing and Creative Intelligence ↓ Paid Media Buyer ↔ AI Creative Operations Coordinator You will report directly to the Head of Performance Marketing and Creative Intelligence and work daily with the AI Creative Operations Coordinator. The Head sets the strategy, commercial targets, budgets, offers and testing priorities. The AI Creative Operations Coordinator handles customer research, creative briefs, AI-generated concepts, production coordination and Monday.com workflow. Your role is to execute campaigns, monitor performance and provide clear evidence about what should be stopped, refined, scaled or retested. Responsibilities Build and manage Meta and Google Ads campaigns. Manage TikTok Ads where relevant. Monitor budgets, tracking and campaign performance. Use AI to detect cost increases, creative fatigue, lead-quality changes and unusual performance. Review AI findings using professional judgement before taking action. Track cost per lead, cost per qualified lead, appointments, sales and revenue. Give clear creative feedback to the AI Creative Operations Coordinator. Identify winning hooks, offers, formats and customer problems. Maintain accurate daily updates in Monday.com. Report directly to the Head of Performance Marketing. Recommend what should be stopped, refined, scaled or retested. AI Expectations You must already use AI for several of the following: Continuous campaign monitoring Performance alerts Creative analysis Search-term analysis Lead-quality analysis Competitor research Reporting Budget forecasting Testing recommendations Landing-page review Workflow automation Relevant tools may include ChatGPT, Claude, Gemini, Meta AI tools, Google Ads AI, TikTok Symphony, GoHighLevel, Looker Studio, Zapier or Make. You must be able to explain how you verify AI recommendations and which decisions always require human approval. Required Experience Strong Meta Ads experience Strong Google Ads experience Lead-generation experience Conversion tracking Retargeting Creative testing AI-assisted monitoring and analysis Strong written English Ability to work within a clear management structure Experience with remote or offshore teams Australian trade, construction, home-service and GoHighLevel experience will be highly regarded. Performance Measures You will be assessed on: Cost per qualified lead Lead quality Tracking accuracy Budget control Speed of identifying issues Quality of AI-assisted monitoring Creative-testing recommendations Sales and revenue outcomes Communication with the Head of Performance Marketing and AI Creative Operations Coordinator Working Structure Remote contractor role Initially 10–20 hours per week Long-term opportunity Must be available during part of the Sydney business day Daily Monday.com updates Weekly performance meeting Application Questions Which platforms can you personally manage? Describe one lead-generation campaign and its commercial result. Which AI tools do you use for ongoing monitoring? Give an example of AI identifying a campaign issue or opportunity. How do you verify AI recommendations? How do you measure lead quality and sales outcomes? How would you work with an AI Creative Operations Coordinator? What experience do you have with Australian service businesses? What hours are you available in Sydney time? What is your hourly rate? Please begin your application with: Human expertise powered by AI