Experienced Direct-Response Media Buyer

We are looking for a data-driven Media Buyer with expertise in Meta, Google, and TikTok ads. The ideal candidate will have a strong understanding of digital advertising platforms and be able to analyze data to optimize ad performance. Responsibilities include managing ad campaigns, analyzing performance metrics, and making data-driven decisions to improve ROI. Key Responsibilities: Tracking & Data Collection: Verify and maintain tracking pixels, events, and Conversions API (CAPI) to ensure accurate attribution data. Audience Building & Strategy: Analyze customer data to create hyper-targeted custom audiences, lookalike segments, and retargeting pools. Campaign Execution & Optimization: Set up, launch, and manage campaigns across [Meta / Google / TikTok], continuously optimizing for key metrics (CPA, ROAS, CTR). A/B Testing & Scaling: Run systematic split-tests on ad creatives, copy, and audience angles; scale winning campaigns efficiently without blowing out acquisition costs. Reporting: Track performance metrics weekly/monthly to communicate clear insights and actionable recommendations. Requirements: Proven track record managing [$X,XXX - $XX,XXX/month] in ad spend with verifiable ROAS/CPA results. Deep technical understanding of conversion tracking (Meta Pixel, GA4, Google Tag Manager, CAPI). Expertise in audience segmentation, customer journey mapping, and retargeting funnels. Strong analytical skills—you let the data make the decisions, not guesswork. Familiarity with direct-response copy and ad creative principles. To Apply: Please submit your proposal with: A brief overview of the platforms you specialize in. An example or case study of a campaign you set up, optimized, and scaled (include budget and performance metrics). The word "DATA" at the top of your bid so we know you read this full description.