Experienced TikTok Ads Specialist Needed for Technical Audit & Optimization

📌 Role Overview We are looking for a technical TikTok Ads specialist to conduct an immediate account audit, identify recent performance bottlenecks, and help us re-optimize our campaigns. We don't just need high-level creative advice—we need someone with deep technical expertise in TikTok's platform, tracking, attribution, campaign structure, and audience mechanics. 📊 Account Context & Current Setup Weekly Spend: ~$2,000 / week (~$20–$50/day per campaign) Campaign Structure: 7 total campaigns (5 Sales campaigns, 2 Content Distribution campaigns) Targeting: Mix of cold audience targeting and retargeting Tech Stack: Shopify integration, basic TikTok Pixel configured (Conversion API / CAPI needs verification/audit) Recent Performance: Performance was historically stable, but we experienced a noticeable drop in purchases and checkouts starting 3 weeks ago (coinciding with the launch of our content distribution campaigns). 🎯 Key Objectives & Scope of Work Technical & Tracking Audit: Review our Pixel, Event Setup, and Conversion API (CAPI) health to ensure no signal loss or tracking discrepancies between TikTok and Shopify. Campaign Diagnostics: Analyze the cause of the recent performance drop (e.g., audience saturation/fatigue, bid strategy conflicts, or audience overlap between sales and content distribution campaigns). Shopify Campaign Troubleshooting: Identify why our top-performing Shopify sales campaign dipped (warm audience exhaustion vs. delivery/learning phase issues). Optimization Plan & Execution: Provide actionable, step-by-step recommendations (or hands-on adjustments) to restore account performance and stability. 🧠 Candidate Requirements Proven track record managing and troubleshooting technical TikTok Ads setups. Strong familiarity with Shopify + TikTok CAPI / Pixel integration and event tracking. Experience auditing mid-to-high spend accounts to diagnose sudden performance drops. Ability to deliver an initial diagnostic assessment quickly (within 24–48 hours). 📩 How to Apply When responding, please include: A brief overview of your technical TikTok Ads background (specifically with Shopify). Your initial high-level thoughts or hypotheses on what could cause sudden drops when adding content distribution campaigns. Your estimated turnaround time for an account audit.