Expert Social Media Marketing

We are looking for an experienced social media marketer and brand strategist to build our presence on Instagram and LinkedIn from the ground up, while simultaneously driving targeted lead generation and booked demos with our ideal clients. This is a results-driven role — we need someone who understands B2B marketing to e-commerce brand owners and operators, can craft a compelling brand identity, and knows how to turn content and outreach into real conversations and booked meetings. What We Need Design and set up professional company pages on Instagram and LinkedIn Create branded banner/cover images for both platforms Establish a consistent visual identity, tone of voice, and content style that speaks directly to e-commerce operators Content & Newsletters Develop a content calendar and posting strategy for both platforms Write and design regular newsletters (email or LinkedIn) targeting our ideal audience Create content that educates, builds authority, and attracts inbound interest not generic filler posts Lead Generation & Outreach Identify and build targeted lists of ideal clients: founders, operators, CMOs, and marketing leads of scaling Shopify and Amazon brands Execute strategic outreach via LinkedIn DMs, comments, and connection requests Target decision-makers up to approximately 45–50 years old Focus on brands that are actively scaling not hobbyists or small side projects Demo Booking Convert outreach and inbound interest into booked discovery/demo calls Manage follow-ups and light CRM-style tracking of prospects Hit measurable weekly/monthly targets for demos booked You're the Right Fit If You: Have proven experience running B2B social media campaigns, especially on LinkedIn Understand the e-commerce landscape (Shopify, Amazon FBA, DTC brands) Can build a brand from scratch not just manage an existing one Are comfortable doing outbound outreach, not just content creation Can show examples of campaigns that resulted in leads, meetings, or pipeline Are organized, proactive, and can report on results weekly Are available for regular check-ins and fast communication Deliverables to Start Full LinkedIn and Instagram brand setup (pages, banners, bio, highlights) Content strategy document First month newsletter template Outreach sequence/scripts for LinkedIn Weekly lead gen and demo booking targets agreed upfront Please Include in Your Proposal: Examples of B2B social media work you've done (especially LinkedIn) Any experience targeting e-commerce brands Your approach to outreach and demo booking Proposed monthly rate or project structure