Facebook Media Buyer / Meta Ads Specialist for Supplement Brand

We are a growing DTC supplement brand looking for an experienced Meta Media Buyer to join our team on a long-term basis. 📈 We are looking for an individual media buyer, not an agency. You will be responsible for managing and optimizing our Meta advertising campaigns, testing new opportunities, and helping us scale profitably. We want someone who is highly analytical, understands the supplement / DTC e-commerce space, and knows how to make decisions based on data rather than simply following a checklist. 🎯 What You'll Do 📊 Manage our Facebook and Instagram advertising campaigns 🚀 Launch, monitor, and optimize Meta campaigns 🔍 Analyze campaign performance and identify opportunities for growth 📈 Scale profitable campaigns while maintaining target CPA and ROAS 🧪 Test different audiences, creatives, ad angles, copy, and campaign structures 🎨 Identify winning and losing creatives and provide clear feedback to our creative team 💡 Continuously test new creative concepts and marketing angles 📉 Monitor key performance metrics including ROAS, CPA, CAC, CTR, CPM, CPC, CVR, and MER 🎯 Manage prospecting, retargeting, and customer acquisition campaigns 🛠️ Troubleshoot performance drops and identify the reasons behind them 🤝 Work closely with our team to improve overall advertising performance 📝 Provide regular performance updates and clear insights on what is working and what is not 👤 Who We're Looking For ✅ Proven experience as a Meta Media Buyer / Facebook Ads Specialist 🛒 Experience managing e-commerce or DTC brands 💊 Previous experience with supplement, health, wellness, or similar products is highly preferred 📱 Strong hands-on experience with Meta Ads Manager 📈 Proven ability to scale campaigns profitably 🎨 Strong understanding of creative testing and performance marketing 📊 Highly analytical and comfortable working with numbers and performance data 💪 Able to independently manage campaigns and take ownership of results ⚙️ Good understanding of Meta Pixel, CAPI, attribution, and tracking 💬 Strong communication skills and ability to work with a remote team 🤝 Available for a long-term working relationship ⚠️ Important We are not looking for an agency or someone who manages campaigns as a small part of a large portfolio. We are looking for an individual media buyer who will take ownership of our Meta Ads account, actively monitor performance, test new ideas, and work with our team to grow the brand. 💊 Experience in the supplement or health & wellness industry will be a major advantage. 📝 To Apply Please answer the following questions: ⏳ How many years of experience do you have managing Meta Ads? 💊 Have you managed advertising for a supplement, health, or wellness brand? 💰 What is the largest monthly ad spend you have personally managed? 📈 Please share your best Meta Ads case study, including spend, revenue, ROAS, CPA, and timeframe. 🧪 How do you approach creative testing and scaling? 🏗️ What campaign structure do you typically use for a DTC supplement brand? 👥 Are you currently working with any other brands? If yes, how many? 🕐 How many hours per week can you dedicate to our brand? 💵 What is your hourly rate? 📌 Please apply only if you have personally managed Meta Ads campaigns and can provide real examples of your results. We are looking for a reliable, experienced media buyer who can become a long-term part of our team and help us scale the brand profitably. 🚀