Faire Marketplace Growth & Optimization Specialist (Beauty/Skincare)

About Us Mind The Skin is a science-backed skincare company focused on eczema, sensitive skin, and skin barrier health. We are preparing for rapid wholesale growth and are looking for an experienced Faire Marketplace Specialist who has successfully scaled beauty, skincare, wellness, or CPG brands on Faire. This is not an entry-level role. We are looking for someone with extensive, hands-on experience managing and growing brands on Faire who can independently identify opportunities, execute optimizations, and help us build one of the highest-performing skincare brands on the platform. Project Overview We are looking for an expert to conduct a complete optimization of our Faire storefront and develop a strategy for long-term wholesale growth. The ideal candidate has a proven track record of increasing retailer acquisition, improving storefront conversion rates, optimizing product listings for discoverability, and driving wholesale revenue on Faire. This project will involve both execution and strategic consulting. Responsibilities Faire Store Audit - Perform a comprehensive audit of our current Faire storefront - Identify conversion bottlenecks and missed opportunities - Benchmark our storefront against top-performing beauty and skincare brands - Deliver actionable recommendations for improvement Store Optimization - Fully optimize our Faire storefront for retailer conversions - Improve storefront merchandising and navigation - Organize collections for a premium shopping experience - Strengthen retailer trust signals - Enhance the overall wholesale buying experience Product Listing Optimization - Rewrite and optimize all product titles - Rewrite compelling, SEO-friendly product descriptions - Optimize keywords and search visibility - Improve product categorization and attributes - Optimize image ordering and presentation - Recommend additional product photography or lifestyle imagery where beneficial - Improve discoverability within Faire search Catalog Management - Upload and organize products - Optimize product variants - Recommend bundle opportunities - Optimize wholesale pricing - Optimize case pack quantities - Optimize minimum order quantities - Improve inventory organization Wholesale Strategy - Review pricing strategy - Recommend retailer incentives - Optimize opening order discounts - Recommend free shipping thresholds - Improve reorder strategy - Increase average order value - Develop retailer retention recommendations Marketplace SEO & Visibility - Conduct keyword research - Improve search rankings within Faire - Optimize metadata - Improve listing quality - Increase product discoverability Analytics & Performance - Review Faire analytics - Identify growth opportunities - Improve conversion rate - Increase retailer acquisition - Improve reorder rates - Increase average wholesale order value - Track key marketplace KPIs Growth Strategy - Analyze competitors - Identify category trends - Recommend promotional opportunities - Develop a 30-60-90 day wholesale growth strategy - Provide long-term recommendations for scaling on Faire Required Qualifications Please do not apply unless you have significant experience managing and growing brands on Faire. We are looking for someone who has: - Extensive experience with the Faire marketplace - Successfully scaled beauty, skincare, wellness, or CPG brands - Strong understanding of wholesale merchandising - Experience optimizing product listings for search and conversion - Knowledge of retailer buying behavior - Marketplace SEO experience - Strong product copywriting skills - Experience improving conversion rates - Strong analytical skills - Experience using Shopify alongside Faire (preferred) - Excellent written English - Strong attention to detail - Ability to work independently and proactively Bonus Experience Experience with any of the following is a plus: - Premium skincare brands - Dermatology or science-backed beauty brands - Sensitive skin or wellness brands - Beauty wholesale distribution - Retail merchandising - Consumer packaged goods (CPG) - Inventory planning - Product launch strategy Compensation Preferred Engagement: Fixed-Price Project Project Budget: $500-$1,000 USD (our preferred budget is approximately $750 USD, depending on your experience and portfolio; posted at $1,000 to accommodate exceptional candidates) The project includes: - Complete storefront audit - Full storefront optimization - Product listing optimization - Marketplace SEO - Wholesale strategy recommendations - Competitor analysis - Growth roadmap - Final recommendations document For exceptional candidates with a strong track record of scaling brands on Faire, we are open to discussing a higher budget. If the engagement is successful, there is significant potential for an ongoing monthly retainer to support store optimization, new product launches, retailer acquisition, marketplace strategy, performance analysis, and continuous growth initiatives. To Apply Please include the following in your proposal: 1. Links to 2-5 Faire storefronts you have personally managed or optimized (REQUIRED - applications without these links will not be considered). 2. A brief description of your role for each project. 3. Quantifiable results you achieved (retailer growth, wholesale revenue, conversion rate improvements, reorder rate improvements, search ranking improvements, etc.). 4. Your experience working with beauty, skincare, wellness, or CPG brands. 5. Your approach to optimizing a new Faire storefront. 6. Why you believe you are a good fit for this project. Applications without examples of previous Faire work will not be considered. Our Goal We are looking for a long-term partner, not just a freelancer, who can help us establish Mind The Skin as a leading wholesale skincare brand on Faire. We value strategic thinking, attention to detail, strong communication, and a results-oriented mindset. If you have a proven history of scaling brands on Faire and are excited about helping build an innovative skincare company, we'd love to hear from you.