Financial Planning & Analysis Analyst

Project Overview We're a fast-moving, performance-marketing-driven telemedicine company looking for an experienced Financial Planning & Analysis Analyst to take ownership of our financial visibility on a contract basis. This is a hands-on engagement: you'll work directly in our data, build the reporting and models we run the business on, and help us understand our unit economics. We're open to an ongoing part-time arrangement or a defined-scope project to start, with the potential to extend based on fit. What You'll Do - Build and maintain our company P&L, including daily revenue, COGS, and expense tracking - Generate daily, weekly, and monthly reports from our Bask database - Reconcile expenses inside and outside Bask for complete financial visibility - Monitor ad performance across channels — CAC, ROAS, and spend efficiency - Build and maintain LTV models segmented by acquisition channel and cohort - Forecast revenue, contribution margin, and cash flow on a rolling basis - Build leadership dashboards covering KPIs, cohort views, and channel performance - Run pricing analysis, promo/discount ROI, and vendor/SaaS spend reviews - Deliver budget vs. actuals reporting with variance commentary - Run scenario modeling for new products, markets, and pricing changes - Monitor cash flow and runway, and support month-end close alongside our accounting team - Partner with marketing, ops, and clinical teams on ad-hoc deep dives, including churn and retention analysis What We're Looking For - 3+ years in FP&A, finance, or analytics, ideally with DTC, telehealth, or subscription companies - Deep experience with LTV/CAC modeling and ad performance analysis - Able to get into the weeds with daily data while keeping the strategic picture in view - Excel/Sheets fluency; BI tools (Looker, Tableau, Metabase) a plus - Reliable, self-directed, and responsive — you can own this area with minimal hand-holding Engagement Details - Estimated [10–20] hours/week to start (adjust as needed) - Remote, with overlap during [your time zone] business hours preferred - Ongoing potential for the right person To Apply, Please Answer These Three Questions: - Share your resume and work history - Do you have experience running finance for subscription-based ecommerce or DTC brands? If so, please describe. - Why do you think you'd be a strong fit for this role, and how would you add value to our company? - What tools do you use day to day to build out and manage your work?