Flex Space Wealth — Final Master Logo Recreation

Flex Space Wealth — Final Master Logo Recreation Hi, I’d like to build our logo from scratch as a true vector master, not simply trace or upscale the existing artwork. Please rebuild this as a true vector logo with every element remaining perfectly sharp at any size. The goal is a timeless, institutional-quality. The objective is to create one permanent brand asset that will be used for: Website Instagram YouTube Merchandise Business cards Large-format signage Print Investor presentations Marketing materials This logo should remain crisp from a 16×16 favicon to a 20-foot sign. Overall Direction: The brand should feel like an established institutional real estate investment company. Think: BlackRock Prologis Goldman Sachs Mercedes-Benz Rolex Avoid anything that feels overly flashy, cartoonish, or AI-generated. Badge Construction: Please rebuild the badge using three rings. Outer Ring: Metallic Gold Approximately 12–15% thinner than the current version. Use a premium brushed-metal finish—not bright yellow. Middle Ring: Muted premium navy. Use approximately: HEX #173F6E This is the lighter blue we’ve selected after testing. It should clearly read as navy—not black—but still feel conservative and institutional. Please apply a very subtle vertical gradient (approximately 3–4% difference from top to bottom). The gradient should be nearly imperceptible and simply add depth. Inner Ring Very thin metallic gold pinstripe. Keep this elegant. The overall effect should resemble a premium enamel medallion. Typography: Preferred font: Gotham Bold Make each work its own editable layer in photoshop. Do not stretch or distort the font. Adjust spacing optically rather than mathematically. FLEX SPACE Color: Muted Navy HEX: #173F6E Move the entire line approximately 2–3% to the left so it has more breathing room from the right border. Also move the ® symbol with it. Lower the entire text block approximately 2%. Increase the vertical spacing between FLEX SPACE and WEALTH slightly. WEALTH Increase size approximately 2–3%. Maintain the premium brushed metallic gold. No bevels. No fake chrome. No drop shadows. The eye should immediately land on: WEALTH BUILDING: Use our supplied high-resolution building photo. Do NOT redraw it. We have two versions of the building we’d like to see inside circle. Zoom in on the building so only 2 overhead garage doors are showing and maybe 1 office storefront. Please professionally: Mask Color correct Sharpen Improve contrast Keep it completely photorealistic. No AI styling. Shift the building slightly to the right so approximately four overhead doors remain visible while keeping the entire storefront and office corner intact. Raise the building approximately 5–8%. Reduce the building size approximately 3–5% so the typography becomes the primary focal point. Bottom Ribbon: BUILD • OWN • CASH FLOW • EQUITY Increase text size approximately 10%. Increase letter spacing slightly. Maintain current font weight. Registration Symbol: Reduce size approximately 10%. Move with the wordmark. Provide more breathing room. Visual Hierarchy The logo should read in this order: WEALTH Building FLEX SPACE Border The border should frame the logo—not dominate it. Colors: Navy HEX: #173F6E (Please keep saturation slightly muted for a premium institutional feel.) Gold Premium brushed metallic gold. Not orange. Not construction yellow. Think luxury watch or automotive emblem. Deliverables Vector AI EPS SVG PHOTOSHOP version (Layered) Editable PSD. I’d like to be able to copy the metallic gold style to other brand elements Raster PNG Transparent PNG White Background Black Background 600 DPI Sizes 2048 px Print Files 600 DPI Alternate Versions Please include: Full circular badge to start. Once we get the circle version completed we can move on to knocking out the below variants. Please don’t start any of the below versions until the main circle version is approved. We need to get the gold metallic dialed in before we populate other versions. Thanks. Full circle version all black on an editable layer. This way we can change colors on the fly. Horizontal logo Word Mark for white background (non circle logo). All words typed out on same line. Horizontal logo Word Mark for black background (non circle logo). All words typed out on same line. Stacked logo word mark for black background. The stacked version will have FLEX SPACE on line 1 then WEALTH on line 2. Stacked logo word mark for white background. The stacked version will have FLEX SPACE on line 1 then WEALTH on line 2. SOLID COLOR VERSIONS: One-color word mark black stacked 2 lines on transparent background One-color word mark gold stacked 2 lines on transparent background One-color word mark white stacked 2 lines on transparent background Need version of circle logo without ribbon for socials Need version of circle logo without circle borders. Will need a PSD layered version with all text editable as explained above. A few more instructions for our low res mockup. Shift FLEX SPACE left 2–3%. Move the ® left with the wordmark. Lower the entire text block 2%. Increase WEALTH 2–3%. Raise the building 5–8%. Reduce the building 3–5%. Thin the border system another 5–8%. Increase the bottom ribbon text 10%. Add a premium brushed-metal finish to the gold. Increase the space between FLEX SPACE and WEALTH slightly. We will send high res picture of the building once we select designer. Also, the logo mockup attached is for general layout. It is not a good representation of how we want it to look. It must look MUCH nicer. :)