Founding Growth & Customer Discovery Lead (Full-Time, 90-Day Contract, Remote)

Mission Help Tolu complete 100 qualified practitioner interviews within the next 90 days while building a scalable customer discovery engine that continues generating interviews long after the contract ends. This isn't a traditional marketing or sales role. Your mission is to build the systems, processes, outreach strategy, and relationships that help Tolu gain a deep understanding of the practitioners we're building for. We're looking for someone who doesn't just execute outreach—they build systems, create momentum, and take ownership. --- What You'll Build Customer Discovery Engine * Build and own Tolu's customer discovery pipeline. * Develop a repeatable outreach strategy that consistently generates qualified practitioner interviews. * Research and source practitioners who match our Ideal Customer Profile (ICP). * Build outreach campaigns across Instagram, LinkedIn, email, professional communities, podcasts, conferences, and other relevant channels. * Continuously improve messaging based on market feedback and conversion rates. CRM & Pipeline Management * Own and maintain our customer discovery pipeline. * Build and optimize workflows using HubSpot CRM, Calendly, and ClickUp. * Create automations that reduce manual work and improve follow-up consistency. * Ensure every lead, conversation, follow-up, and interview is documented and actionable. Process & Automation * Build scalable lead generation systems—not just manual outreach. * Design workflows that can continue to operate as Tolu grows. * Identify bottlenecks and recommend improvements. * Continuously optimize outreach, follow-up, reporting, and scheduling. Customer Discovery * Coordinate practitioner interviews. * Capture practitioner pain points, objections, unmet needs, and product feedback. * Produce concise weekly reports summarizing pipeline health, outreach performance, conversion metrics, and key market insights. --- 90-Day Objectives By the end of the engagement, you should have: * Helped Tolu complete 100 qualified practitioner interviews. * Built a scalable customer discovery pipeline. * Implemented CRM workflows and automations. * Established repeatable outreach processes. * Created documentation that allows the system to continue scaling. Success will be evaluated based on ownership, execution, quality of systems built, measurable progress toward the 100-interview goal, and the long-term value created for the business—not simply activity or hours worked. --- Required Experience We're looking for someone who has already done this before. You should have experience: * Building outbound lead generation pipelines from scratch. * Designing outreach workflows and automations. * Managing CRM pipelines. * Booking discovery or sales calls. * Working independently with minimal supervision. * Improving systems instead of waiting for instructions. Preferred Tools Experience with: * HubSpot CRM * Calendly * ClickUp Experience integrating or automating workflows between these platforms is highly preferred. --- Who Will Thrive in This Role This role is for builders. Working at an early-stage startup requires a mindset of adaptability. Priorities evolve, opportunities emerge unexpectedly, and plans change as we learn from the market. Success requires comfort with uncertainty, flexibility, resilience, and the ability to stay focused on outcomes while navigating constant change. You naturally take ownership. You don't wait for instructions—you identify bottlenecks, propose solutions, experiment with new ideas, and build systems that move the business forward. You're energized by creating momentum. You understand that customer discovery isn't about sending messages—it's about building meaningful relationships, earning trust, and uncovering insights that shape the company's future. Most importantly, you're excited about building something from the ground up. You enjoy solving problems, creating scalable systems, and making a measurable impact. You thrive in environments where initiative is valued more than titles and where your work directly influences the company's success. --- First 30 Days By the end of your first month, we expect you to have: * Built and organized our customer discovery pipeline. * Configured HubSpot, Calendly, and ClickUp workflows. * Implemented outreach automations. * Launched outbound outreach campaigns. * Established weekly reporting. * Begun consistently booking practitioner interviews. --- About Tolu Tolu is building AI infrastructure for holistic healthcare—helping practitioners investigate root causes, synthesize complex health histories, and deliver more personalized care for women. We're still early, which means every conversation matters. The work you do will directly shape our product, our customer discovery strategy, and how we grow as a company.