Founding Growth Marketer - Take a Live AI Consumer Product from Zero to First Sales

We're a tiny team that just launched Get a Bless (getabless.com) — an AI product that generates personalized blessing videos. The site is live. We have a working prototype live. What we don't have yet is a repeatable way to sell it. The founding team covers code and product/creative. The missing piece is the marketing brain - someone who can take something brand new and figure out how to actually get strangers to pay for it. That's you. This is a 0-to-1 role, not an optimization gig. We don't need someone to A/B test a button on a proven funnel — we need someone to find the funnel. Offer, hook, channel, price, message: you own the whole thing and the experiments that prove what works. What you'll own: Sharpening the offer and the hook — why someone buys this, and why now Choosing the first acquisition channel and running scrappy, cheap tests to validate it Finding the message and price point that converts strangers into buyers Diagnosing what's working from real data, killing what isn't Telling us what the next hire should be once you've found traction You're a fit if you: Have personally taken an early-stage consumer or DTC product from nothing to real sales (show us) Are a generalist -comfortable across positioning, channels, copy, and analytics, not just one slice Think in experiments and move fast on a small budget Have instincts for emotional / gift-driven purchases Engagement: We'll start with a paid one-month trial - real budget, one clear goal: find our first repeatable path to sales. For the right person this becomes ongoing, and we're open to a performance/upside component since the value here is huge. To apply: Skip the generic pitch. In your first few lines, tell us: if this were yours, what's the first thing you'd test to find a paying audience - and why that first, not something else? We're hiring for how you think.