Fractional CMO / Growth Strategist for AI-Powered Events & Creative Technology Company (GCC)

# Fractional CMO / Growth Marketing Strategist ### GCC Events, Exhibitions, Creative Technology & AI-Powered Operations ## Overview KayanLive is a next-generation event execution, exhibitions, and creative technology company serving government, semi-government, and enterprise clients across the GCC. Our company combines event management expertise, experiential design, creative technology, engineering coordination, and AI-powered operational intelligence to help organizations plan and execute complex projects with greater visibility, control, and efficiency. We are currently building our long-term marketing ecosystem and have already engaged a dedicated content strategist responsible for social media content, newsletters, articles, thought leadership content, and email campaigns. We are now seeking a senior Fractional CMO / Growth Marketing Strategist to help us develop the overall marketing, authority-building, and demand generation framework that will support KayanLive's growth over the coming years. This is a strategic consulting engagement, not a content writing, social media management, SEO, or advertising role. --- ## Initial Engagement Structure The selected consultant will first be engaged on a one-time strategic project. Duration: 4–6 weeks The objective of this project is to: * Assess strategic fit. * Understand KayanLive's positioning and market opportunity. * Build a complete marketing and growth framework. * Establish measurable business development objectives. * Develop a roadmap that aligns content, authority-building, and lead generation. Upon successful completion of the strategic project, KayanLive may consider an ongoing advisory retainer relationship. The advisory engagement would be discussed separately based on performance, business needs, and mutual fit. --- ## Company Vision Our ambition is to position KayanLive as one of the leading event execution, creative technology, and AI-powered operational intelligence companies across the GCC. We do not want to compete as a traditional event company. We want to build a category-leading authority brand recognized for: * Complex event execution. * Government and enterprise project delivery. * Creative technology. * AI-supported operations. * Operational intelligence. * Strategic event management. * Innovation within the events and exhibitions industry. --- ## Scope of Work ### 1. Marketing Strategy Development Develop KayanLive's overall marketing strategy including: * Brand positioning refinement. * Competitive differentiation. * Audience segmentation. * Market opportunities. * Strategic messaging framework. * Marketing priorities and channel recommendations. --- ### 2. Demand Generation Framework Design a demand generation strategy that converts authority and visibility into measurable business opportunities. This should include: * Buyer journey mapping. * Lead generation opportunities. * Content-to-conversion framework. * Lead nurturing recommendations. * Funnel architecture. * Opportunity generation recommendations. --- ### 3. Thought Leadership & Executive Branding Develop a framework for positioning company leadership as recognized industry voices. This should include: * Executive positioning strategy. * LinkedIn authority-building recommendations. * Thought leadership themes. * Industry visibility opportunities. * Speaking and PR recommendations. * Leadership content framework. --- ### 4. Authority Building Strategy Develop recommendations for positioning KayanLive as a leading authority in the GCC market. This may include: * Industry reports. * Market commentary. * Research initiatives. * Strategic partnerships. * Industry influence opportunities. * Authority-building campaigns. --- ### 5. Case Study & Sales Enablement Framework Develop a methodology for transforming project experience into sales and marketing assets. Including: * Case study structure. * Project prioritization. * Sales enablement recommendations. * Repurposing opportunities across marketing channels. --- ### 6. KPI & Measurement Framework Define measurable success metrics and reporting recommendations. Examples: * Qualified leads. * Meeting requests. * Opportunity pipeline. * Proposal requests. * Capability deck downloads. * Newsletter growth. * Website engagement. * Thought leadership visibility. * RFP invitations. * Marketing contribution to revenue. --- ### 7. Strategic Roadmap Develop a practical 6–12 month roadmap covering: * Strategic priorities. * Quick wins. * Resource requirements. * Recommended initiatives. * Growth opportunities. * Implementation phases. --- ## Expected Deliverables At the conclusion of the project, we expect: * Marketing Strategy Document. * Demand Generation Framework. * Executive Branding & Thought Leadership Strategy. * Authority Building Roadmap. * Case Study Framework. * KPI & Measurement Framework. * 6–12 Month Growth Roadmap. * Final Strategic Presentation. --- ## Ideal Candidate Required Experience: * Fractional CMO or Marketing Leadership experience. * B2B Marketing Strategy. * Demand Generation. * Thought Leadership Programs. * Executive Branding. * Growth Marketing. * Enterprise Marketing. * Professional Services Marketing. * Marketing Strategy Consulting. Preferred Experience: * GCC market experience. * Government or semi-government marketing experience. * Technology or SaaS experience. * Consulting or professional services experience. * Events, exhibitions, experiential marketing, or creative technology sectors. --- ## Please Include * Examples of similar strategic engagements. * Thought leadership programs you have built. * Demand generation frameworks you have developed. * Executive branding projects. * B2B growth case studies. * Relevant enterprise or government-sector experience. * A brief outline of how you would approach this project. We are looking for a strategic partner who can help build a category-leading authority brand and scalable growth framework, not simply increase content output.