Fractional CMO for Technical B2B Lead Generation, GoHighLevel, Wix Studio, and Paid Ads

We are looking for a hands on Fractional CMO who can help us build and launch a practical lead generation system for a technical B2B services business. This role is not for someone who only understands ecommerce, retail, or basic local services marketing. We need someone who can market complex engineering services, simplify technical offers, create strong lead funnels, and run effective paid advertising campaigns that generate qualified conversations. The ideal person should be able to move quickly. We are not looking for a long strategy only engagement. We want someone who can help us define the right messaging and personas while also building funnels, integrating systems, launching campaigns, and improving performance in real time. What you will do: 1. Build and launch lead generation funnels in GoHighLevel. 2. Connect GoHighLevel with our Wix Studio website, including forms, landing pages, lead capture, tracking, CRM stages, automations, and appointment booking. 3. Plan, launch, and optimize paid ad campaigns, especially Google Ads, with a focus on qualified B2B leads. 4. Create or improve landing pages for technical engineering offers, prototype development services, consultation calls, assessments, and lead magnets. 5. Develop buyer personas and messaging for founders, startups, technical teams, product companies, healthcare innovators, cold chain companies, medtech groups, and other potential engineering service buyers. 6. Create lead magnets, content ideas, email follow up sequences, and nurture workflows that help educate technical buyers and move them toward a consultation. 7. Improve conversion tracking, lead attribution, reporting, and campaign visibility. 8. Help turn INSU’s technical capabilities into clear marketing campaigns that generate booked calls and sales opportunities. Required experience: 1. Strong experience with B2B lead generation for technical, engineering, product development, SaaS, healthcare, medtech, industrial, manufacturing, consulting, or professional services companies. 2. Proven ability to run paid ads for lead generation, especially Google Ads. 3. Strong GoHighLevel experience, including funnels, workflows, CRM pipelines, forms, landing pages, automations, and reporting. 4. Wix Studio or Wix experience, especially connecting websites with CRMs, forms, tracking, landing pages, and marketing automation tools. 5. Ability to write and structure messaging for complex technical services. 6. Experience creating lead magnets, email nurture campaigns, landing pages, and conversion focused content. 7. Understanding of tracking tools such as GA4, Google Tag Manager, Google Search Console, Looker Studio, or similar tools. First 30 days: We want the first 30 days to be execution focused. Primary goals: 1. Launch at least one lead generation funnel in GoHighLevel. 2. Integrate the website, forms, CRM pipeline, automations, and appointment booking flow. 3. Launch or relaunch paid ad campaigns targeting qualified B2B leads. 4. Create at least one landing page and one lead magnet or consultation offer. 5. Build initial nurture emails for new leads. 6. Set up tracking and reporting so we can understand lead source, cost per lead, conversion quality, and booked calls. 7. Refine personas, targeting, and messaging in parallel based on early campaign data. Good fit: You are a good fit if you can think strategically but also execute quickly. You should be comfortable taking a technical engineering offer and turning it into clear ads, landing pages, lead magnets, funnels, and follow up campaigns. You should understand that our buyers may be founders, technical teams, product companies, healthcare innovators, medtech groups, cold chain companies, or organizations that need help developing hardware, software, embedded systems, connected devices, prototypes, or technical products. Application questions: 1. What experience do you have marketing technical B2B services? 2. What GoHighLevel funnels have you built for lead generation? 3. What experience do you have with Wix Studio or Wix integrations? 4. What paid ad campaigns have you managed for B2B lead generation? 5. How would you approach Google Ads for a company offering engineering, prototype development, and R&D services? 6. What would you build in the first 30 days to start generating qualified leads? 7. Please share examples of funnels, ads, landing pages, lead magnets, or campaign results that are relevant to this role. Preferred engagement: This will start as a part time fractional role with the potential for ongoing work. We prefer someone who can help us move fast, build the system, launch campaigns, review data, and improve performance weekly.