Fractional Content Strategist & Growth Partner (Long Term)

Location: Remote (Australia / UK /USA) Contract Type: Ongoing Fixed Weekly Contract About Me I'm the founder and owner of Dust & Bullets Western, one of Australia's fastest growing size inclusive western clothing brands. Alongside growing the business, I'm also building my personal brand by documenting the reality of entrepreneurship, motherhood, business ownership and behind the scenes life. I don't need someone to create content. I film my own content, have a photographer, work with an editor and can execute quickly. What I need is someone who can become my strategic marketing partner and help me make better decisions. This is NOT a Social Media Manager role. I'm not looking for someone to: • Reply to comments • Schedule posts • Edit videos • Design graphics • Film content I'm looking for someone who understands strategy. Someone who can look at the data, understand the customer journey, identify opportunities and tell me exactly what we should be creating next. Your Role You will oversee the marketing strategy for both: • Dust & Bullets Western (Ecommerce Fashion Brand) • My Personal Brand Your role is to create the strategy while I focus on execution. Your Responsibilities Weekly Strategy Meeting Every week we'll meet on Zoom for approximately 60 minutes. During this meeting we'll review: • Previous week's content performance • Sales performance • Website analytics • Meta insights • Instagram & TikTok analytics • What's converting • What's not working • Upcoming launches • Seasonal opportunities • Australian ecommerce trends • Competitor activity Every Week You Will Deliver ( A WEEK AHEAD) • Weekly content strategy for both brands • A clear filming plan • Caption drafts • Hooks • Call to actions • Story ideas • Carousel concepts • Marketing calendar updates • Launch strategy recommendations • Promotional campaign ideas • Trend research • Content opportunities based on current Australian trends • Analytics summary with recommendations for improvement Everything should be organised inside a shared our planning marketing calander. I want to wake up every Monday knowing exactly what content needs to be filmed that week for the weeks ahead. What You'll Help Build Dust & Bullets Western • Product launch strategies • Collection launches • Sales campaigns • Email campaign planning • Customer journey improvements • Seasonal campaigns • Evergreen marketing campaigns • Organic social growth • Community engagement strategy • Content pillars • Marketing calendar Personal Brand • Content pillars • Storytelling strategy • Founder content • Educational content • Lifestyle content • Business content • Growth strategy • Relationship building with my audience • Long term personal brand positioning The Person I'm Looking For - You are strategic before you're creative. - You don't just suggest ideas. - You understand why they will work. - You enjoy digging through analytics to find opportunities. - You keep up with the Australian ecommerce landscape and understand consumer buying behaviour. -You love testing, measuring and improving. - You're comfortable challenging my ideas if you think there's a better approach. I want someone who feels like an extension of my business, not just another freelancer. Essential Skills • Marketing Strategy • Content Strategy • Ecommerce Marketing • Shopify experience • Consumer Psychology • Organic Social Growth • Instagram • TikTok • Storytelling • Caption Writing • Marketing Calendar Planning • Product Launch Strategy • Analytics Interpretation • Meta Business Suite • Email Marketing Strategy Bonus Skills • Klaviyo • Fashion Ecommerce • Founder-led brands • Australian retail experience • Pinterest • SEO content strategy • Community building Success Looks Like You help me remove the guesswork. Instead of wondering what to post, I already have a clear strategy. Instead of chasing trends, we're creating intentional content that supports business goals. Instead of posting for engagement alone, we're building a brand that drives sales and long term customer loyalty. Please Do NOT Apply If • You only create pretty content without understanding strategy. • You only schedule social media posts. • You don't enjoy analysing data. • You use AI to produce generic captions with no strategic thinking. • You don't have ecommerce experience. To Apply Please answer the following: Tell me about yourself and why this role excites you. Share examples of ecommerce or founder-led brands you've helped grow. Include results where possible. If you spent 30 minutes reviewing Dust & Bullets Western, what are three opportunities you would focus on first? What metrics do you review every week when working with an ecommerce brand? Walk me through your process for building a monthly marketing strategy. How do you stay on top of Australian ecommerce trends? Share links to brands or accounts you currently manage or have previously worked with. Confirm you're available for a weekly Zoom strategy meeting. Start your proposal with the words "Let's Grow." This helps me filter out applicants who haven't read the job description. Long Term Vision I'm looking for someone who wants to grow with me over the coming years. I value relationships, open communication and honest feedback. If you're passionate about strategy, love ecommerce, enjoy building brands and want to become a genuine part of a growing Australian business, I'd love to hear from you.