Fractional Creative Director (Long-Term Partnership)

KayanLive | AI-Powered Events, Exhibitions & Experiences Overview: KayanLive is building the future of events, exhibitions, experiential marketing, and visitor engagement by combining creativity, technology, AI, and world-class execution. We work with government entities, semi-government organizations, major corporations, and leading brands across the GCC. Our projects range from large-scale exhibition stands and immersive experiences to AI-powered engagement platforms, digital campaigns, executive presentations, and thought leadership content. We are currently building our marketing function and are looking for an exceptional Creative Director who can transform ideas, stories, and strategies into powerful visual experiences. This is not a graphic design role. This is not a social media management role. This is a strategic creative leadership role. --- The Situation: We are currently working with: * A Fractional CMO responsible for marketing strategy and growth * A Content Strategist responsible for messaging, storytelling, content planning, and campaign copywriting * An internal production team capable of creating videos, graphics, animations, 3D renders, presentations, and digital assets The missing piece is someone who can bridge the gap between strategy and execution. We need someone who can take content ideas and marketing objectives and transform them into clear creative direction that our production team can execute. --- What You'll Be Responsible For: For every content piece, campaign, or initiative, you will define: Creative Direction: * Visual storytelling approach * Creative concepts * Narrative structure * Mood and emotional tone * Visual hierarchy Content Production Briefs: * Social media creative direction * Video concepts * Motion graphics direction * Campaign creative concepts * Visual references * Storyboards * Asset recommendations Brand Consistency: * Ensure all content aligns with KayanLive's premium positioning * Maintain consistency across campaigns and channels * Build a recognizable visual identity over time Creative Quality Control: * Review final outputs * Provide feedback to designers and editors * Ensure every piece meets a high creative standard --- Immediate Projects: 1. Email Campaign Creative Direction Our content strategist is developing a strategic email campaign. You will create: * Visual concepts * Email layout direction * Banner concepts * Supporting creative assets * Visual storytelling approach 2. Website Content Enhancements: We are updating sections of our website and require: * Creative concepts * Visual hierarchy recommendations * Supporting visual storytelling 3. Video Sales Letter (VSL): We are developing a high-level VSL for KayanLive. You will create: * Creative treatment * Storyboard direction * Scene recommendations * Visual flow * Motion and animation recommendations * Asset utilization strategy 4. Ongoing Monthly Content: This is expected to become a long-term monthly engagement. You will work alongside our content strategist and marketing lead to support: * LinkedIn content * Case studies * Thought leadership * Campaigns * Email marketing * Brand storytelling * Product and platform content --- Deliverables: For each approved content piece, we expect: * Creative concept * Visual direction * Mood board or references * Asset recommendations * Storyboard (where applicable) * Production brief * Review and feedback cycle The actual design and production work will be executed by our team. Your role is to define the vision and guide the execution. --- Ideal Background: We are particularly interested in candidates with experience in: * Creative Direction * Experiential Marketing * Events & Exhibitions * Luxury Brands * Technology Brands * AI Products * Architecture & Spatial Design * Automotive Brands * Innovation & Future-Focused Companies Agency experience is highly valued. --- What Success Looks Like: You can read a content strategy and instantly visualize: * How it should look * How it should feel * How it should move * How it should be experienced You are capable of turning a written idea into a compelling visual narrative before a designer creates a single asset. --- To Apply: Please include: 1. Relevant portfolio examples 2. Creative campaigns you directed personally 3. Examples of production briefs or storyboards you created 4. Your experience working with content strategists and marketing teams 5. Why you believe you're the right creative partner for KayanLive We're looking for a long-term creative partner, not a freelancer completing isolated design tasks. If you're excited about helping build one of the most innovative event and experiential brands in the GCC, we'd love to hear from you.