Fractional Paid Media Specialist — B2B SaaS, Google + LinkedIn (Audit first, then ongoing)

We're a B2B software company that sells into technology and engineering leadership at large enterprises. Long sales cycles, high-value deals, small buying committees. This is not e-commerce, and B2B SaaS experience with considered, long-cycle purchases matters far more to us than raw ad-spend volume. We're tightening up our paid media before we scale it, and we're looking for a specialist to get our Google and LinkedIn programmes performing properly. This is an interim engagement while we bring paid media in-house later this year. This is a two-stage engagement. Stage 1 — Audit (fixed price, one-off) Review our live Google and LinkedIn accounts and tell us honestly where budget is being wasted. Deliverables: A wasted-spend teardown: what's being paid for that isn't converting, and why A rebuilt keyword and campaign structure organised by buyer intent A conversion-tracking assessment through to our CRM, so we measure leads and pipeline, not clicks A clear set of changes you'd make before any new spend goes out Quote this as a fixed price with a defined turnaround. Stage 2 — Ongoing management (monthly retainer) Once we've actioned the audit, you take over day-to-day buying and optimisation across both channels, driving qualified top-of-funnel leads and reporting simply on what's working, what isn't, and what you're changing. Flat monthly fee only. We do not work on a percentage of ad spend. You should have: A track record in B2B SaaS paid media with long enterprise sales cycles Strong Google Search and LinkedIn Ads experience, ideally with account-based targeting Comfort with offline conversion tracking and CRM-based measurement The judgement to tell us where not to spend, not just where to To apply, keep it brief and tell us: One B2B SaaS account you turned around, with the actual before-and-after numbers How you'd split budget between Google Search and LinkedIn for an enterprise audience like ours, and why Your fixed price for the Stage 1 audit, and your monthly retainer for Stage 2 Please lead with the numbers, not a pitch. We'll shortlist on the strength of the turnaround example and the audit quote.