Freelance Chinese Social Media Manager – Xiaohongshu & Douyin Direct Sales Expert

We are looking for an experienced, results-driven freelance Social Media Manager based in or deeply familiar with China to launch and scale our direct sales presence on Xiaohongshu (RED) and Douyin. Our primary goal is not just brand awareness; we want to drive immediate consumer conversions, optimize social commerce features, and generate direct sales revenue. Key Responsibilities: Content Strategy & Creation: Develop high-converting, visually appealing content tailored to Xiaohongshu (lifestyle/aesthetic images and notes) and Douyin (engaging, fast-paced short videos). Social Commerce Management: Set up, manage, and optimize our in-app stores (Xiaohongshu Store / Douyin Flagship Store) to ensure a seamless checkout experience. Sales Optimization: Write persuasive, sales-oriented Chinese copy. Implement tags, keywords, and SEO strategies within both platforms to capture high-intent buyers. Community & Live Management: Manage comments, direct messages, and customer inquiries to close sales. (Optional but a plus: Experience setting up or coordinating Douyin live-streaming sessions). KOC Outreach: Identify and collaborate with nano- and micro-influencers (Key Opinion Consumers) to drive authentic user-generated content that links directly to our products.Required Qualifications: Native or Fluent Chinese Speaker: Exceptional written business Chinese, with a strong grasp of internet slang and e-commerce vocabulary.Proven E-commerce Track Record: Demonstrated experience driving direct sales on Xiaohongshu and Douyin (please provide case studies or dashboard screenshots showing conversion metrics). Platform Expertise: Deep understanding of the backend algorithms, store setups, and advertising tools for both applications.Fast Worker: Ability to keep up with the incredibly fast-moving trends of the Chinese digital market.