Freelance Social Media Manager

Freelance Social Media Manager: 30-Day Content Batch, Automation & Landing Page for Pediatric Clinic Client We are a digital marketing agency seeking a creative and empathetic freelance Social Media Manager to support one of our clients—a warm, family-centered pediatric clinic. For this project, you will design and write a 30-day batch of social media content for their Facebook and Instagram pages, as well as build a simple lead-generation funnel. This is a one-time project to build a comprehensive, ready-to-publish content calendar consisting of 12–16 high-quality static and carousel posts, paired with a lead magnet landing page and automated DM delivery system. Project Focus & Deliverables: Social Media Content: Educate parents, share child wellness tips, and highlight the clinic's welcoming environment. Lead Magnet Landing Page: Design and set up a simple, high-converting landing page for a free downloadable resource (e.g., a pediatric wellness checklist or guide). Comment-to-DM Automation: Configure an automated workflow (using tools like ManyChat) to instantly deliver the lead magnet to users who comment a specific keyword on the clinic's posts. Compliance: All content and data collection must strictly adhere to healthcare privacy guidelines, including HIPAA. The Ideal Candidate: Proven experience creating content for healthcare or family-oriented brands. Strong graphic design skills and a warm, accessible copywriting tone. Hands-on experience setting up comment-to-DM automations on Instagram and Facebook. Familiarity with standard landing page builders to capture emails efficiently. How to Apply: To apply for this project, please submit a brief proposal including: Your fixed flat rate for this complete deliverable package (30 days of content + landing page + DM automation). A link to your portfolio showcasing relevant past work (social content and/or simple funnels). Your estimated timeline for completion. Note: Please begin your cover letter with the word "Stethoscope" so we know you have read the full project details.