Freelancer Needed to Build High-Converting Email Funnel and Landing Page

Project Overview Seeking a marketing professional to build a complete lead generation funnel that captures contact information and automatically nurtures prospects into customers. The funnel should allow potential customers to discover a free resource through social media, advertisements, email campaigns, or direct website traffic. Regardless of how they arrive, users must submit their email address before accessing the resource. Key Responsibilities Landing Page Development • Design and build a responsive, high-converting landing page. • Create compelling copy and calls-to-action. • Implement an email-gated lead magnet form. • Optimize the page for desktop and mobile devices. Instagram & Facebook Automation • Configure comment-to-DM automation for Instagram and Facebook. • Set up keyword triggers that automatically send users a direct message containing a link to the landing page. • Ensure the landing page link can also be used in social media bios, advertisements, and other marketing channels. Email Marketing Automation • Create an automated email sequence that delivers the free resource. • Develop a welcome and nurture campaign to build trust and engagement. • Configure audience segmentation and tagging. • Set up automated follow-up emails and conversion campaigns. Platform Integrations • Connect the landing page to the email marketing platform. • Ensure all leads are automatically added to the correct audience. • Configure integrations between marketing tools and CRM systems where applicable. Analytics & Reporting • Set up conversion tracking and performance monitoring. • Track landing page conversion rates. • Track email open rates, click-through rates, and lead engagement. • Verify all automation and tracking functions properly. Required Skills • Landing page design and conversion rate optimization (CRO). • Marketing copywriting. • Email marketing automation. • Experience with platforms such as Mailchimp, ActiveCampaign, Klaviyo, HubSpot, ConvertKit, or similar. • Experience with ManyChat, Meta Business Suite, Zapier, Make, or similar automation tools. • Analytics and conversion tracking setup. Deliverables • Fully functional lead magnet landing page. • Email-gated download or resource delivery system. • Instagram and Facebook comment-to-DM automation. • Automated email nurture sequence. • Analytics and conversion tracking setup. • Documentation of the complete workflow. Example Customer Journey 1. Prospect sees a social media post or advertisement. 2. Prospect comments a keyword or clicks a link in a bio. 3. Prospect lands on a lead capture page. 4. Prospect enters their email address. 5. Prospect receives access to the free resource. 6. Prospect enters an automated email sequence. 7. Prospect is nurtured toward becoming a customer.