Full-Funnel Growth Operator — Med Spa & Aesthetics

Full-Funnel Growth Operator — Med Spa & Aesthetics Paid Ads + Creative + Funnels + Closebot/GHL, End-to-End Alt titles: End-to-End Fulfillment Operator for a Med-Spa Lead-Gen Agency (Ads + Closebot/GHL) · Growth Operator — Paid Ads → Booked Appointments for Med Spas Summary We're a marketing agency that generates leads and booked appointments for medical spas, aesthetics practices, and cash-pay clinics. We're hiring one person to own the fulfillment behind that — the ads, creative, funnels, and AI booking systems that turn ad spend into booked appointments for the clinics we serve. You'd be the engine room of our client delivery. We have a growing roster of clinic clients and we're scaling fast, so this is a full-time, contract-to-hire seat that grows as you prove you can run the system at scale — and you can build your own team to help with fulfillment as we grow. This is not a "run some Facebook ads" role, and it's not a "build a bot" role. It's both, plus everything between the ad click and the booked appointment. We care about one number: booked appointments per dollar of ad spend. Leads are not the win. Cheap CPLs are not the win. Butts in the treatment chair are the win. What you'll own (end to end, per client) Paid ads — build, launch, and manage Meta/Instagram campaigns across the objectives that actually book patients: feed ads, Facebook Messenger and Instagram Messenger (click-to-message) ads, and lead forms (Instant Forms) — plus Google where it fits. Own budget, targeting, testing, and cost-per-booked-appointment. Creative — direct the ad creative: hooks, angles, copy, and briefs for statics/UGC/video that speak to an aesthetics patient (produce it or brief a designer — but you own that it converts). Funnels & landing pages — build the pages and offers that turn a click into a lead. Closebot + GoHighLevel automations — build and QA the AI SMS/chat "setters" that turn leads into booked appointments, fully wired into GHL: calendars, pipelines, tags, workflows, routing, and booking logic. Instant speed-to-lead, quiet hours, opt-outs, clean handoffs. Tracking & reporting — conversion tracking + CAPI so the platforms optimize on real patients, not form-fills. Simple, honest reporting per client. The whole funnel — track lead → conversation → booked-appointment drop-off at every stage and tell us why it's leaking, not just that it is. What we expect from you (role expectations) Own outcomes, not tasks. You catch an underperforming campaign, fix it, and tell us what you did — before we have to ask. We're handing you the keys, not a to-do list. Bring problems forward with a solution. When you spot something — a stalling campaign, a broken automation, a client risk — you raise it early with a recommended fix, not just a heads-up. We want a partner who solves, not a reporter who escalates. 30 / 60 / 90. By day 30 you've audited and stabilized the accounts you're handed and shipped early wins. By day 60 you're driving cost-per-booked-appointment down on live clients. By day 90 you're running a book of accounts we trust without hand-holding and helping us onboard new ones. Proactive communication. Present during U.S. business hours, same-day responses, and a clear weekly report per client — what worked, what didn't, what's next. You surface problems before the client does. Client-facing quality on every account. On-brand, compliant, and something we'd be proud to put in front of the clinic. You are the standard between us and our clients. Always be testing. New creative, new angles, and funnel tweaks on a steady cadence — the numbers should trend the right way month over month, not sit still. Reliability is non-negotiable. You hit deadlines and you don't go dark. If something slips, you flag it early with a plan — we grow on the back of people we can count on. Must-haves (non-negotiable) You've run paid ads for local/appointment-driven businesses (med spa, aesthetics, healthcare, or comparable local lead-gen) with real numbers — CPL, cost-per-booked-appointment, spend managed. Hands-on Closebot + GoHighLevel — you've built and debugged AI setters wired into GHL. Name specific builds in your application. (If you're a killer media buyer who's GHL-strong but new to Closebot specifically, tell us honestly — it's a fast ramp on top of GHL.) You can run multiple clients at once without the wheels coming off, and can build/manage your own team to help with fulfillment as we scale. Genuinely detail-oriented — you catch the silent stuff (a broken pixel, an untagged lead source, a bot re-asking for info it already has) before a client does. Clear communicator and reporter. Fluent English. Meaningful daily overlap with U.S. business hours (EST/CST) — this is a client-facing, real-time role, not set-and-forget. Nice-to-haves Aesthetics/med-spa vertical experience specifically. A2P 10DLC, SMS/texting compliance, offline conversion tracking, GA4/GTM. Claude Code / APIs, creative production chops, agency/white-label experience. How we measure success (the KPIs that matter) Booked appointments relative to ad spend is our north star. Then: speed-to-lead, conversation → booking rate, cost-per-booked-appointment trending down, and show-up quality. "The ads are running / the bot is live" is table stakes — not a win. Compensation & structure $3,000–$5,000/mo retainer depending on experience, full-time, contract-to-hire with a real long-term future as we grow. We start with a two-week paid trial on a live account so we both know it's a fit — judged on results and how cleanly you run the system, turnaround and communication second. Is this you? You're a fit if you think in systems, obsess over the number, move without being managed, and can hold quality across many accounts at once. You're not a fit if you need a detailed brief to start, go quiet when things get hard, or treat "the ads are live" as the finish line. We're building something big — we hire people who want to own a piece of it. To apply (screening questions) Walk us through one client you took end to end — from ad to booked appointment. What did you run, what broke, and what were the numbers (CPL, cost-per-booking, booking rate, speed-to-lead)? Specifics and numbers get our attention. Tell us about a Closebot/GoHighLevel setter you built and a real conversion problem you found and fixed. How do you run multiple clients at once without quality slipping — and how would you build a team to help you scale? How do you use metrics to decide what to change and when? Required — a 2–3 minute Loom walking through a system you've actually built: the ads, the funnel, and the bot, with the before/after numbers. Applications without a Loom won't be reviewed. Blur client names as needed. Skills / tags Meta Ads · Google Ads · Media Buying · Ad Creative Strategy · Facebook Ads Manager · GoHighLevel · Closebot · Marketing Automation · Sales Funnels · Landing Pages · Conversion Tracking / CAPI · Lead Generation · CRM Automation · Med Spa / Aesthetics Marketing