Full-Funnel Marketing Specialist — Landing Pages, Email & Paid Ads (B2B SaaS)

We're a live, early-stage B2B SaaS product entering beta, and we need someone to own our marketing funnel end to end and get the product in front of the right people. There's no marketing engine right now; your job is to build it. This is an executor-with-a-brain role. You understand funnel strategy and come with your own perspective, but your real value is that you build. You'll take strategic direction from the founder, add your own thinking, and go execute the full cycle without needing to be managed step by step. What you'll own: - WordPress landing pages, lead-capture pages, and beta signup flows - Email campaigns, nurture sequences, and re-engagement flows (including re-warming an existing ~100-contact waitlist that's gone cold) - Paid acquisition on Meta and Google — setup, creative/assets, management, and optimization - Tying it all into one coherent funnel and reporting on what's working You must have: - Proven experience building complete funnels, not just one piece - Hands-on WordPress landing page skills - Email platform fluency (campaigns, automations, segmentation) - Meta + Google ads experience (build, manage, optimize) - Light design + first-pass copy for ad and email assets - The self-direction to take a brief and run with it Nice to have: - Healthcare, behavioral health, or other regulated/trust-sensitive marketing experience - B2B SaaS marketing, especially lower-touch / self-serve motions Immediate start. We have a live product and warm leads cooling off as we speak. To apply, please include: 1. 2–3 funnels you've built end to end, ideally showing a landing page, an email sequence, and a paid campaign you can point to. 2. A short note (a few sentences) on how you'd approach re-warming a ~100-person waitlist that's gone cold over several months. Applications that skip #2 won't be considered; we want to see how you think.