Full-Time B2B Marketing & Social Media Specialist (Construction & Software)

Posted yesterday

Worldwide

Summary

About Us: We are BIM Advantage, a technology-driven VDC and automation firm specializing in the concrete construction industry. We build custom software tools, specialized 3D models, and private AI solutions for major concrete contractors and formwork manufacturers across North America. We operate with a direct, "trench-tech" voice - cutting through industry fluff to focus on speed, precision, and constructability. The Role: We are looking for a dedicated, full-time Marketing Specialist based in South America to become an extension of our core team. We don't want a transactional agency or a part-time freelancer managing 10 other accounts. We want someone who will deeply immerse themselves in our brand, our services, our target market (concrete contractors & formwork vendors), and our unique value proposition. You will own our content engine from day one, taking control of our brand presence, visual aesthetics, and executive ghostwriting. Key Responsibilities: * Executive Personal Branding (LinkedIn): Manage and curate content for our CEO’s personal LinkedIn account. Ghostwrite punchy, thought-provoking posts that challenge industry norms and generate inbound leads. * Company Page Management (LinkedIn): Develop, schedule, and post high-value visual content, project showcases, and feature updates on our official company page. * Instagram Management: Own our Instagram presence end-to-end (Reels, image carousels, stories, grid aesthetics) showcasing our technology, custom software, and job-site impact. * Future Channel Expansion: As our brand footprint grows, you will lead our expansion onto Facebook and TikTok. * Brand Immersion: Work closely with leadership to translate technical construction and software concepts into simple, high-converting social media content. Qualifications & Requirements: * Location: Must be based in South America (for time zone alignment with North American business hours). * Language: Native-level written and spoken English. Excellent grasp of tone, nuance, and conversational copywriting. * Experience: Proven track record managing B2B social media channels and/or executive personal branding (portfolio required). * Visual Eye: Basic graphics, video editing, or content design skills (Canva, Photoshop, CapCut, or Premiere) to make technical content look modern and engaging. * Mindset: Proactive, organized, and eager to learn an industry inside and out rather than just posting generic content. What We Offer: * Competitive Starting Salary: Paid monthly on a full-time schedule. * Profit-Sharing Program: Earn direct financial bonuses as your marketing efforts drive company growth. * 100% Remote Flexibility: Work from home with aligned US working hours. * Long-Term Growth: Opportunity to grow into a Marketing Director / Head of Growth role as the company expands. How to Apply: In your proposal, please include: * A brief overview of your experience with B2B marketing or executive ghostwriting. * Links to portfolios or social media accounts (LinkedIn/Instagram) you have personally managed. * Your expected monthly full-time salary rate (in USD). To prove you read this entire posting, start your application with the phrase: "Trench Tech." (Applications without this will be automatically declined).

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Intermediate
    Experience Level
  • $8.00

    -

    $25.00

    Hourly
  • Remote Job
  • Complex project
    Project Type
Skills and Expertise
Mandatory skills
Social Media Marketing
Nice-to-have skills
Facebook
Internet Marketing
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:yesterday
  • Interviewing:
    0
  • Invites sent:
    5
  • Unanswered invites:
    5
About the client
Member since Mar 30, 2021
  • United States
    Sacramento5:56 AM
  • $1.1K total spent
    4 hires, 0 active
  • 44 hours

Explore similar jobs on Upwork

Affiliate Marketing and Ecommerce SpecialistFixed-price‐ Posted 2 months ago
Affiliate Marketing
Marketing Strategy
Internet Marketing
Conversion Rate Optimization
Facebook
Social Media Marketing
Instagram
Twitter/X Marketing

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo