GTM (Content,Partnerships) - Agency background

Why this seat exists We help content creators monetize their audience. As they grow into direct response marketers, we work with them one to one to scale their marketing and technical infrastructure past eight figures. This person owns agency own lead generation, end to end, and content is the heart of it. You build the content. Then you put it in front of the right buyers through people who already have their trust: partners, affiliates, podcast hosts, and the newsletters our buyers read. We keep strategy, positioning, and budget calls on our side. You keep the pipeline full. Why now We has tried for years to make ads work. They have not. It is time for a change. We have launched a newsletter and we are building a YouTube channel, both focused on helping content creators monetize their audience through recurring membership offers. We are not chasing cold ads. A creator does not hand an agency their growth because they saw a banner. They buy on trust. Your whole job is to build that trust at scale and turn it into booked calls. Our fulfillment team is strong. Our lead gen is weak. That is the gap this seat closes. The first SDR and sales hires get built under you as we grow. What you own You own four things. Nothing else lands on your plate. 1. The content engine. This is the core of the role. You decide the formats, set the calendar, and ship on cadence, every week. You write it yourself or direct it tightly. You own and grow the newsletter and the YouTube channel we have started. Everything else rides on this. 2. Partnerships and affiliates. You find people who serve content creators and direct response marketers but do not compete with us, then build the deals. You recruit partners, set the terms, and pay on closed business. This is our highest-leverage channel and you own it. 3. Earned and sponsored reach. You get us booked on podcasts our buyers listen to, and you run our own show if it makes sense. You buy newsletter and community sponsorships where our buyers actually read. You treat each placement as a test and scale only what pays back. 4. The pipeline and the numbers. You turn attention into booked, qualified sales calls, and you own the funnel from first touch to a call that shows up. You report booked calls, cost per booked call, and show rate every week, with what you will change next. What success looks like The whole job is one number: $6,500 in new MRR every month, sustained. That is about one new mid-size client a month. The seat is funded from day one, so every dollar you bring in is upside, not a cost to earn back. The risk is not money. It is production rate. Hitting that number, month after month, is the game. A content and partnerships motion is slower to produce than ads. So we expect a build, not a switch. The ramp * By month 2: the content engine is live and shipping on a fixed cadence. Partner and podcast outreach is underway. * By month 4: first new clients are landing from the motion. [P] referral or affiliate partners are active and sending real leads. * By month 6: you are at full run rate. $6,500 in new MRR per month, sustained, across a healthy mix of content, partners, and sponsorships. Leading indicators, tracked weekly * Content shipped per week: at least [N]. * Qualified sales calls booked per month: about [3 to 5] at full run rate. This assumes a [25%] call-to-close rate, so confirm ours and we will lock the number. * Active referral or affiliate partners sending leads: [P]. * Cost per booked call and show rate: tracked, and trending the right way. * Weekly reporting we can trust without checking your math. Must-haves * You are content-first. You write strong English and you ship without being chased. This is the non-negotiable. * You have personally built a content-led B2B pipeline that produced booked sales calls. Not impressions. Not followers. Booked calls. * You have run at least one borrowed-audience channel directly: an affiliate or referral program, a podcast guesting motion, or newsletter and community sponsorships. You know how to read whether a placement paid off. * You can answer yes to one question: could you do this on performance only? An A-player says yes once the offer is set, because they know they can deliver. * You want one deep lane and you are happy to leave the strategy seat to us. Nice-to-haves * Background in an agency or in B2B web services. * You have built an affiliate or partner program from scratch. * You have hosted or produced a podcast. * You have hired or managed an SDR or a salesperson while scaling a pipeline. * You know your way around GoHighLevel or a similar stack. What this role is not * It is not a paid-ads seat. We are not hiring a media buyer. Cold Google and Meta spend has not worked for us, and that is not the bet. * It is not a CMO or head of strategy seat. Positioning, direction, and budget stay with the founders and ops. * It is not a generalist marketing seat. We are not asking you to wear five hats. We are asking you to own content and the channels that carry it, and be excellent at that. * It is not client work. You market our agency, not our clients. The path This starts as a team of one on purpose. Prove the engine works and the cost numbers hold, and we build under you: an SDR first, then sales, then more. If you want to build and run a small growth team over time, this is that seat.