GetResponse Specialist - Email Automation Setup for a Fintech Group (3 Brands, Polish Required)
Worldwide
I'm looking for a freelancer to set up email marketing in GetResponse from scratch - for a group of three related brands operating in the Polish financial market (non-bank loans and regulated investments). The group includes: Brand A - a loan search/comparison platform for non-bank loans (lead generator, affiliate model). Brand B - a peer-to-peer (P2P) lending platform for individuals. Brand C - a regulated crowdfunding-style investment platform for business financing, supervised by a national financial market regulator, operating under a regime similar to the EU crowdfunding regulation (EU 2020/1503). Starting point We already have a GetResponse account set up, but it's empty - no lists, no segmentation, no working automation. We're building the structure, segmentation, and automations from scratch within the existing account. Scope of work Configure the existing, empty GetResponse account for all three brands at once - split into lists/tags within one account instead of separate accounts. Import our existing contact database (a few thousand records in total). Marketing consent (GDPR) is already documented - we just need a correct import with the right consent status, no need to build a re-permission process from scratch. Design and implement automations (workflows), including: welcome sequences after signup/loan application, abandoned application/cart recovery, timed sales emails based on database data (funnel stage, activity history), cross-selling on two lines: (1) between Brand B and Brand A, (2) toward lenders/investors on Brand B - a message about investment offers on Brand C. Regular newsletter/mailing for each brand, matching its distinct communication tone (see below), coordinated calendar-wise with our social media activity, so email and social don't say two different things at the same time. Consulting with our developer on the requirements for an API/webhook integration between our system and GetResponse (e.g., events like "application started and not completed," "application rejected by an external lender"). You won't design the integration on your own - you'll propose what data and events you need and how the webhooks should look, and the final shape is agreed together with our developer, who implements it. Graphic design of email templates (we provide Canva Pro access), matching the brand identity of each of the three brands. We prefer a freelancer with a good eye for design who can design the templates themselves. If you don't do graphic design - this can be excluded from scope, we'll handle the graphics ourselves, and you focus purely on mechanics and copy. Differences between the brands Brand A and Brand B - communication is aimed at borrowers. Brand C - communication is aimed at investors. This is a regulated product subject to strict requirements for marketing materials (mandatory advertising label, mandatory risk warning, no suggestion of guaranteed returns). We'll share detailed compliance guidelines before work starts on this brand. Division of responsibility for content Standard automation/transactional emails (e.g., welcome, reminders) - written by you, based on our brand brief. Compliance-sensitive content (especially for Brand C) - provided by our team, you implement it technically in the automation. What we're looking for Documented experience specifically with GetResponse (not just another ESP). A portfolio or concrete examples of previously built automations/email sequences. Nice to have: a good eye for design and the ability to design graphic templates in Canva yourself. Fluent Polish required (spoken and written) - some of the email copy will be written directly in Polish, and all team communication happens in Polish. Budget and timeline We prefer a fixed price for the whole project, or payment by milestones (account+import+segmentation / automations / integration). We're open to your proposal. Start: as soon as possible after selecting a freelancer. Please propose your own timeline and pricing in your proposal. Nature of the engagement One-time project - implementation, handover of access and documentation, end of engagement. How we like to work Communication during the proposal stage happens through Upwork messages. On our side: one point of contact for brand/content questions, and a separate one (our developer) strictly for API/webhook integration questions - you won't have to guess who to ask about what. We work asynchronously, but expect responses to questions within 1-2 business days. We prefer short, frequent status updates (1-2 times a week) over one long report at the end - it helps us catch misunderstandings early. Please include in your proposal Your price (fixed for the whole project, or by milestones) and a proposed timeline. Portfolio/examples of previous GetResponse implementations. A short description of how you'd approach segmenting three brands within one account. Whether you also handle graphic template design (in Canva), or focus purely on mechanics and copy.
- Less than 30 hrs/weekHourly
- 1-3 monthsDuration
- IntermediateExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:5 to 10
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- Poland3:53 AM
- Finance & AccountingSmall company (2-9 people)
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