GoHighLevel Website Speed Optimization Expert Needed for Nonprofit Google Ad Grants Approval

# GoHighLevel Website Performance & Google Ad Grants Readiness Specialist Needed ## Project Overview After the Action Healing Foundation is a 501(c)(3) nonprofit organization headquartered in Richmond, Virginia. We provide free, trauma-informed clinical hypnotherapy through virtual sessions to eligible military veterans nationwide. Website: aftertheaction.org We are seeking an experienced **GoHighLevel website performance and optimization specialist** to help us improve our website's speed, mobile performance, technical quality, user experience, and overall readiness for the Google Ad Grants program. We are now looking for an experienced professional who can evaluate our website from both a **technical performance perspective** and a **Google Ad Grants website-readiness perspective**. Our goal is not simply to increase a PageSpeed score. We want to create a fast, reliable, mobile-friendly, high-quality nonprofit website that provides an excellent experience for military veterans, donors, sponsors, and other visitors while addressing the issues that may have contributed to our Google Ad Grants application not being approved. ## Important: GoHighLevel Experience Required Our website is built on **GoHighLevel**. Please apply only if you have hands-on experience optimizing GoHighLevel websites and can demonstrate actual examples of improving website performance on the platform. Experience with WordPress alone is not sufficient for this project. --- # Phase 1: Website & Google Ad Grants Readiness Audit The first phase will involve a comprehensive audit of our website. Please evaluate: ### Website Performance * Google PageSpeed Insights * Core Web Vitals * Mobile performance * Desktop performance * Page loading speed * Largest Contentful Paint (LCP) * Cumulative Layout Shift (CLS) * Interaction to Next Paint (INP) * First Contentful Paint (FCP) * Total Blocking Time (TBT) * Speed Index Please identify the specific causes of performance problems rather than simply providing a PageSpeed score. ### GoHighLevel Technical Review Please review potential performance issues related to: * Large or unoptimized images * Image formats and compression * Custom CSS * Custom JavaScript * Tracking scripts * Analytics * Third-party scripts * Fonts * Embedded content * Forms * Calendars * Chat widgets * Animations * Videos * Unnecessary scripts or integrations * Any other GoHighLevel-specific performance issues ### Mobile User Experience Review the website on mobile devices for: * Page loading * Navigation * Menu functionality * Button size and placement * Form usability * Text readability * CTA visibility * Overall ease of use ### Technical Website Quality Please check for: * Broken links * 404 errors * Redirect issues * Redirect chains * Missing pages * Broken images * Form functionality * Thank-you pages * Contact functionality * Donation links * Veteran application process * HTTPS/security issues * Any other technical issues that could negatively affect the user experience ### Google Ad Grants Website Readiness Please review the website from the perspective of Google's current Ad Grants website requirements and identify potential areas for improvement, including: * Clear nonprofit mission * Clear description of nonprofit activities * Prominent 501(c)(3) nonprofit status * Substantial and up-to-date content * Clear navigation * Clear calls to action * Website functionality * Mobile experience * Page loading speed * User experience * Clear explanation of who the organization serves * Clear explanation of how veterans can access services * Clear explanation that services are provided free of charge to eligible military veterans * Clear explanation of our nationwide virtual service model We are headquartered in Richmond, Virginia, but our services are provided virtually to eligible military veterans nationwide. Please identify any technical, structural, or user-experience issues that you believe should be addressed before we reapply for Google Ad Grants. --- # Phase 2: Implementation & Optimization After completing the audit, we will work with the selected freelancer to implement the approved technical improvements. Potential work may include: * Optimizing images * Improving mobile performance * Optimizing GoHighLevel scripts * Reducing unnecessary JavaScript * Optimizing CSS * Improving caching where possible * Optimizing fonts * Reviewing third-party scripts * Improving Core Web Vitals * Fixing technical errors * Repairing broken links * Improving forms and user flows * Improving mobile usability * Making other technical improvements identified during the audit Please do not make major content, design, or structural changes without discussing them with us first. We want to preserve our existing brand, mission, and overall design while improving performance and usability. --- # Important Project Objective Our ultimate goal is to create a high-quality nonprofit website that supports our mission: **After the Action Healing Foundation provides free, trauma-informed clinical hypnotherapy through virtual sessions to eligible military veterans nationwide.** The website must clearly communicate: * Who we are * Our 501(c)(3) nonprofit status * Who we serve * That services are provided at no cost to eligible veterans * How veterans can apply for services * How our virtual services work * How donors can support our mission * How businesses and organizations can become sponsors We want the website to serve three primary audiences: ### Military Veterans **I need help → Learn about services → Apply** ### Donors **I want to help → Learn about our impact → Donate** ### Businesses & Organizations **I want to support veterans → Learn about sponsorship → Become a sponsor** --- # What We Are Looking For The ideal freelancer will have: * Proven GoHighLevel website optimization experience * Demonstrated experience improving PageSpeed Insights performance * Strong understanding of Core Web Vitals * Experience improving mobile website performance * Experience with technical website audits * Experience identifying and fixing website performance issues * Experience with GoHighLevel custom CSS and JavaScript * Understanding of third-party scripts and tracking technologies * Experience with nonprofit websites * Familiarity with Google Ad Grants website requirements * Strong attention to detail * Ability to explain technical issues in plain English Experience working with nonprofit organizations is strongly preferred. --- # Please Include in Your Proposal Please answer the following questions: 1. How many GoHighLevel websites have you personally optimized for speed and performance? 2. Please provide 2–3 examples of GoHighLevel websites you have optimized. 3. For each example, what was the approximate PageSpeed score before and after your work? 4. Can you provide examples of improvements you made to Core Web Vitals? 5. What is your process for diagnosing slow-loading GoHighLevel websites? 6. Have you worked with Google Ad Grants applicants or nonprofit organizations before? If so, please explain. 7. What would you review first on our website? 8. Do you recommend starting with a technical audit before making changes? Please explain your approach. 9. What would you charge for Phase 1 (audit)? 10. What would you estimate for Phase 2 (implementation), assuming the audit identifies a reasonable number of performance issues? 11. How long would you expect each phase to take? 12. Please identify any potential issues you see with optimizing a GoHighLevel website for Google Ad Grants readiness. --- # Deliverables At the completion of Phase 1, we expect: * Written website performance audit * Mobile PageSpeed Insights results * Desktop PageSpeed Insights results * Core Web Vitals assessment * List of identified technical issues * List of recommended fixes * Google Ad Grants website-readiness observations * Prioritized action plan * Estimated implementation scope * Before-and-after benchmarks to use for Phase 2 At the completion of Phase 2, we expect: * Implementation of approved technical improvements * Improved website performance * Improved mobile experience * Resolution of identified technical issues * Updated PageSpeed Insights testing * Updated Core Web Vitals testing * Before-and-after performance comparison * Documentation of changes made * List of any remaining recommendations before Google Ad Grants reapplication --- # Important Note We understand that no freelancer can guarantee Google Ad Grants approval. We are looking for someone who can help us **identify and address technical and website-quality issues that may affect our eligibility**, while improving the overall experience for the veterans and supporters we serve. We are particularly interested in building a long-term relationship with the right person if additional website optimization or technical support is needed after the initial project. Please begin your proposal with the words: **"I have optimized GoHighLevel websites for performance."** This will help us identify candidates who have carefully read the project requirements.