Google Ads Audit Specialist for Local Print Shop — No Management Needed

I run DTF ATL, a local print shop in Atlanta, GA. Our website is dtfatl.com. We offer same-day DTF transfers, custom apparel printing, posters, foam board signs, banners, event signage, business signage, and local pickup. I currently manage my own Google Ads account and am seeing some results. I do not need full account management right now. I need an experienced Google Ads specialist to audit my setup, review my campaigns, and give me a clear improvement plan. This is a second-opinion audit role, not a full management role. Main Goal: I want to make sure my Google Ads account is structured correctly, my conversion tracking is accurate, my search terms are clean, and my campaigns are not wasting money. I want actionable recommendations I can use to improve performance while continuing to manage the account myself. Important: Please do not apply if your main goal is to take over the account and rebuild everything. I am looking for an expert audit, not full management. What I Need Reviewed: * Campaign structure * Ad group structure * Keyword match types * Exact match and phrase match setup * Negative keyword lists * Search term waste * Location targeting * Bidding strategy * Budget allocation * CPC efficiency * Ad copy quality * Landing page alignment * Conversion tracking accuracy * Purchase tracking * Lead form tracking * Phone call tracking * Google Analytics / Shopify tracking, if relevant * Campaign settings that may be wasting spend Services I Advertise: * Same-day DTF transfers Atlanta * DTF transfers near me * DTF printing Atlanta * Custom T-shirt printing Atlanta * Foam board printing Atlanta * Poster printing Atlanta * Banner printing Atlanta * Event signage Atlanta * Business apparel printing Atlanta * Local print shop Atlanta My Preferred Strategy: I prefer disciplined local search campaigns using: * Exact match keywords * Phrase match keywords * Tight ad groups * Strong negative keyword lists * Local radius targeting * Clear landing page matching * Controlled budgets * Careful search term review I am not looking for broad match, Performance Max, Display, or generic automated campaign advice unless you can clearly explain why it makes sense. Deliverables: For this project, I need: 1. Full Google Ads account audit 2. Conversion tracking audit 3. Search term waste review 4. Negative keyword recommendations 5. Campaign structure feedback 6. Keyword and match type feedback 7. Location targeting review 8. Bidding and budget recommendations 9. Landing page alignment notes 10. Clear list of priority fixes 11. A simple written action plan I can follow Access / Workflow: I can provide view-only or limited access to the account. You should not make live changes without approval. I want recommendations first. If I approve specific changes, we can discuss whether you implement them or I implement them myself. Ideal Candidate: Please apply only if you have experience with: * Google Search Ads * Local lead generation * Small business campaigns * Service-area campaigns * Conversion tracking audits * Negative keyword strategy * Search term analysis * Google Ads for local businesses Experience with print shops, sign shops, apparel printing, custom T-shirt businesses, or local service businesses is a plus. To Apply, Please Answer: 1. Have you audited Google Ads accounts for local service businesses before? 2. Have you worked with print shops, sign shops, apparel businesses, or similar businesses? 3. How do you evaluate whether conversion tracking is accurate? 4. What do you look for when auditing search terms? 5. How do you decide which keywords should be exact, phrase, or negative? 6. What are the most common Google Ads mistakes you see in local business accounts? 7. Can you provide a written audit and action plan without requiring full account management? 8. How long would this audit take? Budget: Open to fixed price. Please quote a fixed price for a one-time Google Ads audit and written action plan. Important Quality Requirement: I do not want a generic PPC report. I need specific, practical recommendations based on my actual account, my local Atlanta market, my services, and my goal of driving profitable local print shop orders and leads.