Google Ads Expert for B2B SaaS

We are looking for an experienced Google Ads expert to help a B2B CultureTech SaaS company generate qualified pipeline, demo bookings, and revenue through paid Google campaigns. The ideal candidate has direct experience running Google Ads for B2B SaaS companies and understands how to reach decision-makers such as HR leaders, People Ops teams, culture leaders, employee experience teams, and executives. Responsibilities: Develop and execute a Google Ads strategy for a B2B SaaS company in the CultureTech space Research competitors, target audiences, and buyer personas Build campaign structure, audiences, ad groups, and ads Write and test ad copy focused on demos, pipeline, and revenue Set up and optimize Google Lead Gen Forms or landing page campaigns Install and verify Google Insight Tag and conversion tracking Connect leads to CRM or Zapier workflows when needed Monitor campaigns daily and optimize based on CPL, demo quality, conversion rate, and pipeline impact Provide clear weekly or monthly performance reports with next steps Recommend creative angles, offers, and landing page improvements Requirements: Proven experience managing Google Ads for B2B SaaS companies Strong understanding of SaaS funnels, demo generation, and pipeline creation Experience targeting HR, People, Culture, Talent, or executive audiences is a plus Ability to manage campaigns from strategy to launch to optimization Experience with Google Campaign Manager, Google Insight Tag, Lead Gen Forms, CRM integrations, and conversion tracking Strong copywriting and analytical skills Clear communication and ability to explain performance in simple terms Goal: Help us turn Google Ads into a reliable acquisition channel for a B2B CultureTech SaaS company, with a focus on qualified demos, sales pipeline, and measurable revenue growth.