Google Ads Lead Generation Specialist For Service Business (Architectural Services)

**Google Ads Specialist Needed – Planning Permission & Measured Survey Business (UK)** **About Us** We are a planning and measured survey consultancy serving Greater London and the Home Counties. We help homeowners secure planning permission, lawful development certificates, measured surveys, floor plans and design advice for residential projects. We are looking for an experienced Google Ads specialist to review, optimise and potentially rebuild our Google Ads account with one clear objective: **Generate qualified homeowner leads at a sustainable cost.** **Current Situation** Over the last 12-18 months we have spent approximately £4,000 on Google Ads with the following results: * £4,000 total spend * Approximately 2,300 clicks * Average CPC of £1.73 * Average CTR of 3.87% While we have generated some projects through Google Ads, performance has been inconsistent and lead costs have become too high for the business model to scale. Historically we have achieved lead costs in the region of £30-£50 and this is the target range we need to return to. **What We Need** We are looking for someone who can: * Audit our existing Google Ads account * Identify why current campaigns are underperforming * Review keyword targeting and search terms * Improve campaign structure * Review bidding strategy * Improve ad copy and messaging * Review conversion tracking setup * Identify landing page issues affecting conversion rates * Recommend a clear strategy to reduce cost per lead * Manage and optimise campaigns on an ongoing basis if successful **Important** We are not looking for generic Google Ads management. We want someone who can demonstrate that they understand: * Residential planning permission services * Householder extensions * Local service businesses * Lead generation in the UK property and construction sector **Please Include In Your Proposal** 1. A brief summary of your Google Ads experience. 2. Examples of service-based businesses where you have reduced lead costs. 3. Your thoughts on why an account with 2,300 clicks may not be generating sufficient leads. 4. What you would review first in our account. 5. Whether you believe £30-£50 cost per lead is realistic for this industry. 6. Your proposed fee structure. **Bonus** Experience working with: * Architects * Planning consultants * Surveyors * Builders * Home improvement businesses * Residential construction businesses We are happy to provide account access and discuss performance data with shortlisted candidates. The ideal candidate will be analytical, commercially minded and focused on measurable results rather than simply increasing traffic.