Google Ads Specialist Media Buyer for HVAC company

# Google Ads Specialist Needed for HVAC Lead Generation We are looking for an experienced Google Ads specialist to help manage and improve campaigns for an HVAC company. This is not a beginner-level role. We need someone who has extensive experience managing Google Ads for **home service businesses**, preferably **HVAC companies**. The main goal is to generate high-quality leads for: * HVAC installs * AC installs / replacements * Heating installs / replacements * Service and repair leads, when profitable We are specifically looking for someone who understands the difference between low-value repair leads and high-value installation/replacement leads. The focus is not just getting cheap conversions — it is getting qualified leads that can turn into real booked jobs. ## Responsibilities * Review existing Google Ads account performance * Audit campaign structure, keywords, search terms, bidding, and conversion tracking * Improve lead quality and reduce wasted spend * Manage Search campaigns and Performance Max campaigns * Build or restructure campaigns if needed * Monitor search terms and add negative keywords regularly * Optimize campaigns based on lead quality, not just Google Ads conversion data * Help track form submissions and call leads properly * Provide clear weekly updates on changes made and results ## Requirements * Extensive Google Ads experience * Strong experience with home service lead generation * HVAC experience preferred * Must understand Search campaigns, Performance Max, call tracking, form tracking, and conversion optimization * Must understand how to optimize for lead quality, not just lead volume * Must be able to clearly explain strategy and account changes * Must be reliable, detail-oriented, and proactive ## Important Please be prepared to show **1–2 home service companies you are currently managing or have recently managed**. HVAC examples are strongly preferred. We do not need to see private client information, but we do want to verify that you have real experience managing similar campaigns. ## To Apply Please include: 1. Your experience with Google Ads for home service companies 2. Whether you have managed HVAC accounts specifically 3. 1–2 examples of current or recent home service accounts you manage 4. Your approach to improving lead quality for HVAC campaigns 5. Your monthly management rate 6. Whether you are comfortable doing a quick audit/review before starting We are looking for someone who can start quickly if it is a good fit.