Google Ads Specialist for Lead Generation (Local Business)

We are looking for an experienced Google Ads Specialist to build and manage lead generation campaigns for a premium local service business in the United States (NYC). Responsibilities * Develop and manage Google Search campaigns. * Perform keyword research and audience analysis. * Create high-converting ad copy. * Set up and optimize conversion tracking (Google Ads, GA4, and Google Tag Manager). * Optimize campaigns to reduce Cost per Lead (CPL) while improving lead quality. * Monitor campaign performance and provide recommendations for continuous improvement. * Deliver weekly performance reports with actionable insights. Requirements * Proven experience managing Google Ads campaigns for local businesses or service-based companies. * Strong understanding of lead generation strategies. * Experience with Google Analytics 4, Google Tag Manager, and conversion tracking. * Data-driven approach to campaign optimization. * Excellent communication skills in English and Spanish. Nice to Have * Experience generating leads for home services, healthcare, legal, professional services, or other appointment-based businesses. * Landing page optimization (CRO) experience. * Experience improving lead quality, not just increasing traffic. To Apply Please include: A brief overview of your Google Ads experience. Two or three examples of successful lead generation campaigns you've managed. Key metrics you achieved (CPL, conversion rate, ROAS, etc.). How you would approach building a lead generation strategy for a local service business. Your hourly/monthly management fee and availability. We are looking for a long-term partner who is proactive, analytical, and focused on generating qualified leads that convert into paying customers.