Google Analytics + Sigma Dashboard Expert for B2B Demand Generation Reporting

We are looking for a senior analytics and dashboarding expert to support a B2B demand generation sprint for an enterprise data and AI consulting firm. The work will focus on auditing the current Google Analytics setup, evaluating campaign and conversion tracking quality, and building or enhancing a Sigma dashboard that gives leadership visibility into demand generation performance from top-of-funnel activity through qualified pipeline. This is not a generic web analytics reporting project. We need someone who understands B2B demand generation, lead lifecycle reporting, source taxonomy, campaign attribution, HubSpot/Salesforce data considerations, and executive-level dashboard design. Sigma Dashboard Build Build or enhance a Sigma dashboard that connects website, campaign, HubSpot, Salesforce, and/or available warehouse data where access allows. Create views that allow the team to understand: Website traffic by source/channel Campaign performance Conversion activity Lead volume and quality Funnel-stage progression Source/channel contribution Pipeline visibility where available Reporting gaps or data quality limitations Design the dashboard for both operating review and executive-level visibility. Make the dashboard easy to interpret, maintain, and expand as demand generation activity matures.