Graphic Designer for Branding Work: Packaging, Brand Book, And Branding Materials

Overview We're looking for a graphic designer to develop our brand identity and design packaging plus supporting brand materials. The role covers everything from core identity assets through print-ready packaging artwork, so a strong eye for typography, color, and shelf presence is essential. Scope Brand identity Logo design (primary, secondary, and icon/submark versions) Color palette and typography system Brand guidelines document covering usage, spacing, do's and don'ts Packaging Primary packaging design (boxes, bags, labels, sleeves, or containers as applicable) Layout of product information: ingredients/specs, nutritional or regulatory panels, barcodes Dieline setup and print-ready artwork with correct bleed, margins, and CMYK/Pantone specification Design adaptations across product variants and sizes Brand materials Stationery: business cards, letterhead, envelopes Marketing collateral: flyers, brochures, menus or catalogues Social media templates and digital assets Signage, in-store display, or vehicle graphics as needed Merchandise and uniform application (bags, cups, apparel) Responsibilities Translate the brand brief into a distinctive, consistent visual identity Design packaging that is both visually compelling and production-accurate Coordinate with printers and suppliers on specs, materials, and finishes Deliver mockups and visualizations for client review Incorporate feedback through agreed revision rounds Maintain visual consistency across every touchpoint Requirements Proven portfolio of branding and packaging work (please share links) Expert in Adobe Illustrator, Photoshop, and InDesign Working knowledge of print production: dielines, bleed, color modes, spot colors, substrates, finishes Ability to create realistic 3D or photographic mockups Strong typography and layout skills Clear communication and reliable turnaround Deliverables Logo files in all formats (AI, EPS, SVG, PNG, PDF) with full color, mono, and reversed variants Brand guidelines PDF Print-ready packaging artwork with dielines, correctly set up for production Editable source files for all brand materials Presentation mockups of packaging and key collateral