Graphic Designer for Social Media Campaign

Graphic Designer — Evergreen Creative Campaign System Hot In Herre: 2000s Dance Party · Blisspop Project Overview Blisspop is building an evergreen creative system for Hot In Herre: 2000s Dance Party, our nationally touring event series. We're developing a library of recurring social media campaigns that feel fresh, memorable, and instantly recognizable while reinforcing our brand identity. Our visual direction takes inspiration from 2000s culture but is executed with a modern aesthetic — think ‘inspired by the era’ rather than ‘recreated from the era.’ The Work We want to start by creating one design — the first campaign concept. From there, we'll build new versions of a touring campaign asset, spinning off this concept and developing other concepts like it over time. The first concept centers on a collage of real event photography from our parties. Rather than dates over a solid background, the photography itself becomes the design — a modern lifestyle campaign celebrating the energy, fashion, friendships, and excitement of Hot In Herre. People should stop because they recognize themselves — or because they want to be there. Creative Direction & Style Blend modern editorial design, fashion-campaign layouts, lifestyle advertising, high-energy nightlife photography, premium typography, and contemporary color treatment. The logo stays the hero. The design should feel current while immediately reminding people of the 2000s — a modern campaign inspired by the collective memory of the era, not a retro throwback. Style cues: • Bold typography and strong hierarchy • Confident, modern composition with clean negative space • Premium branding and elevated color grading • Motion-friendly compositions (future consideration) Brand personality: Energetic · Nostalgic · Playful · Youthful · Polished · Premium · Colorful · Social-first First Concept — Treatment Build a background from a carefully art-directed collage of real Hot In Herre event photography. Possible treatments: • Overlapping printed photos and taped snapshots • Disposable camera framing and digital flash photography • Magazine-style crops and layered editorial compositions • Subtle textures where appropriate The result should feel intentional and premium — more fashion campaign than nostalgia gimmick, and never scrapbook or overly distressed. Visual Inspiration Aim for the polish of Spotify, Nike lifestyle campaigns, Acne Studios editorial layouts, Teen Vogue, Nylon, Abercrombie, American Eagle, and Apple Music — using the energy and culture of the 2000s as inspiration. Please Avoid • Nightclub or generic promo aesthetics • Heavy grunge textures or excessive chrome effects • Clip art or generic AI-collage styles • Literal recreations of 2000s advertisements We want inspiration — not imitation. Deliverables Phase 1 — first concept: • One primary Instagram 4:5 campaign asset • Editable, layered source file with organized layers • Linked/packaged fonts • A reusable layout structure we can build on Beyond Phase 1: new versions of the touring asset plus adaptations — Instagram Stories, Facebook, website banners, tour announcements, city-specific versions, and seasonal updates. Project Details Revisions: Three rounds included in Phase 1 Required file format: Layered [Photoshop / Illustrator / Figma — specify] Assets We'll Provide • Hot In Herre logo and brand colors • Tour schedule • Large library of event photography • Existing campaign examples and brand guidelines (where applicable) Who We're Looking For Someone genuinely excited to work in the entertainment space and about branded dance parties — a designer who wants to help build and evolve a creative system over time, not just deliver one-off graphics. We see this as a long-term creative partnership, so we're looking for a collaborator who's energized by the concept and wants to grow it with us. Success Criteria Someone scrolling Instagram should immediately think: “That looks fun.” Then: “Wait… that's Hot In Herre.” The asset should communicate excitement before anyone even reads the tour dates. Future Opportunity Future campaign systems may reinterpret 2000s culture through a modern lens — disposable camera aesthetics, MySpace, AIM, flip phones, magazine editorials, mall culture, music players, road trips, and tour maps, among others. To Apply 1. A portfolio showing editorial, branding, lifestyle, or campaign work 2. Relevant collage, photography, or typography-driven layouts 3. A brief explanation of your approach 4. Any experience building ongoing campaign systems rather than one-off graphics 5. One sentence: how would you keep this concept from looking like a nostalgia gimmick? Bonus Skills Editorial design, art direction, and typography; Adobe Photoshop and Illustrator; motion graphics (nice to have); and experience with entertainment, music, fashion, or lifestyle brands.