Graphic designer and social media content strategist

Project objectives: -Refine and elevate our existing brand aesthetic to build credibility and brand recognition, and become aspirational -Create a cohesive visual identity -Work within our established logo and color palette Project Scope of Work: -Develop content strategy in collaboration with business leader -Create monthly social media calendar -Create multiple weekly posts -Develop Instagram post templates - Establish typography system -Carousel templates -Story templates -Reels cover templates -Custom iconography -Illustrations and graphic elements -Highlight covers -Promotional graphics Work Experience: -Has a strong portfolio of modern lifestyle brands -Understands luxury and premium branding -Is experienced in Instagram growth strategies -Has excellent typography and creative skills -Is proficient in Adobe Creative Suite and AI -Understands current social media trends -Can translate brand messaging into visually compelling content