Growth Creative Strategist

We are looking for a Growth Creative Strategist who understands that creative is the targeting. This is not a role for someone who simply launches ads and copies competitors. We want someone who can identify market opportunities, develop unique creative angles, build compelling stories, and work alongside media buyers to create campaigns that outperform the market. We want to build effective campaigns with amazing strategy alongside people who want to win and celebrate those wins as a team. Key responsibility is to help us consistently produce winning creative concepts that drive profitable growth across Meta, YouTube, Google, Native, and emerging traffic sources. You will work directly with our media buying team to develop creative strategies, messaging frameworks, ad concepts, hooks, offers, landing page ideas, and testing roadmaps. You are not just making ads. You are identifying why people buy and turning those insights into scalable campaigns. * Research customer psychology, motivations, objections, and buying triggers * Identify unique market angles competitors are missing * Develop new hooks, concepts, and messaging frameworks * Build creative testing roadmaps and hypotheses * Analyze winning and losing creative to identify patterns Ad Creative Development * Create concepts for: * Static image ads * UGC video ads * Direct response video ads * Testimonial ads * Native advertising creatives * Landing page concepts * Write: * Headlines * Hooks * Scripts * Ad copy * CTAs * Storyboards * Work with designers, editors, AI tools, and content creators to bring concepts to life Competitive Intelligence * Monitor competitors and industry trends * Identify what is working in the market * Extract principles from successful campaigns * Create original versions and unique angles rather than simply copying competitors We believe inspiration is valuable. We do not believe in ripping off competitors and launching carbon copies. Media Buying Collaboration You will work side-by-side with media buyers. This means: * Reviewing performance data * Identifying creative fatigue * Finding scaling opportunities * Building next-generation concepts based on performance insights * Participating in testing strategy discussions * Helping prioritize creative production based on campaign needs The goal is to create a tight feedback loop between performance and creative. What Success Looks Like Within your first 90 days: * Build a repeatable creative testing framework * Launch multiple new creative concepts weekly * Improve creative win rates * Increase click-through rates and engagement metrics * Help identify scalable campaign opportunities * Create systems for generating fresh creative ideas consistently Skills We’re Looking For * Strong understanding of direct response marketing * Experience creating paid social creative * Experience writing ad copy and video scripts * Strong storytelling ability * Ability to identify customer psychology and emotional drivers * Strong analytical thinking * Ability to work closely with media buyers and performance teams * Experience using AI tools for creative ideation and production Preferred * Meta advertising experience * YouTube advertising experience * Native advertising experience * Landing page optimization experience * Graphic design skills * Video editing skills * Experience with AI video generation tools * Experience in legal, insurance, healthcare, or lead generation industries Who Will Thrive Here You might be a fit if: * You constantly save ads and wonder why they work * You analyze customer behavior for fun * You see patterns others miss * You care more about results than awards * You can explain why a creative won, not just that it won * You enjoy turning insights into campaigns that generate revenue You are likely not a fit if: * You rely heavily on copying competitors * You struggle to develop original concepts * You only focus on aesthetics rather than performance * You dislike working with data and performance metrics EST working hours required. To Apply, Please submit: 1. Your resume 2. Examples of campaigns or creative you’ve developed 3. A brief explanation of your favorite ad campaign and why it worked 4. Examples of creative concepts you originated that produced measurable results Show us how you think. We’re less interested in what you’ve launched and more interested in how you identify opportunities and create winning ideas. PALO Media Group is a performance marketing company that builds and scales brands across legal, insurance, healthcare, and consumer verticals. Unlike traditional agencies, we invest our own capital into campaigns, build our own funnels, and are obsessed with measurable results.