Growth Marketing Manager

Growth Marketing Lead for Consumer AI Food Discovery App (Hawaii) Ka'ana is a live App Store product: an AI-powered app that learns your taste and recommends where to eat and what to order across Hawaii. We're in beta and ready to grow. We're looking for an experienced consumer growth marketer to own acquisition, activation, and retention. Scope of work Design and execute an acquisition strategy across paid social, organic, ASO, and local partnerships Set up growth analytics and define/track activation, engagement, and retention metrics Run rapid experiments on messaging, onboarding flows, and lifecycle campaigns (push, email, in-app) Report weekly on performance with clear recommendations Requirements Proven track record growing a consumer mobile app or DTC brand (share numbers: installs driven, CAC, retention lifts) Hands-on with ASO, paid social (Meta/TikTok), and lifecycle tools Strong plus: familiarity with Hawaii's market and culture Available for ongoing engagement, with potential to convert to a full-time founding role To apply Download Ka'ana from the App Store, use it for 10 minutes, and open your proposal with one specific growth idea for the app. Proposals that skip this will not be considered.